Crafting strategy for growth : a case study of the Aparupa-Burlingtons (AB) group in Bangladesh

By: Call Number: AIT RSPR no. SM-96-32 Contributor(s): Material type: SeriesSeries: Asian Institute of Technology. Research studies project report ; no. SM-96-32Publication details: Bangkok : Asian Institute of Technology, 1996Description: 94 leaves : illSubject(s): Online resources: Dissertation note: Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996 Summary: Bangladesh booming industries (Ready Made Garment) are now in crisis. This study is undertaken to determine the alternative strategies to compete in the changing environment in ready made garment industries of Bangladesh. The company selected is in emerging crisis. The research study analyzed the internal and external situation including the potential of backward-forward linkages and information control system of the company. Finally, it provided some short and long term recommendations for the company to survive during the crisis period and to develop for future sustain ability on the basis of the major findings.
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20-AIT Publication Asian Institute of Technology Library AIT Publications AIT RSPR no. SM-96-32 (Browse shelf(Opens below)) 1 Available 30050120598569
40-Archives Asian Institute of Technology Library Archives AIT RSPR no. SM-96-32 (Browse shelf(Opens below)) Available 30050160104302
20-AIT Publication Asian Institute of Technology Library AIT Publications AIT RSPR no. SM-96-32 (Browse shelf(Opens below)) 2 Available 30050120904817
20-AIT Publication Asian Institute of Technology Library AIT Publications AIT RSPR no. SM-96-32 (Browse shelf(Opens below)) 3 Available 30050121065600

A research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration, School of Management

Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996

Bangladesh booming industries (Ready Made Garment) are now in crisis. This study is undertaken to determine the alternative strategies to compete in the changing environment in ready made garment industries of Bangladesh. The company selected is in emerging crisis. The research study analyzed the internal and external situation including the potential of backward-forward linkages and information control system of the company. Finally, it provided some short and long term recommendations for the company to survive during the crisis period and to develop for future sustain ability on the basis of the major findings.

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