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Advertising and communication management /

Ray, Michael L.

Advertising and communication management / Michael L. Ray - Englewood Cliffs, N.J. : Prentice-Hall 1982 - 514 p. : ill.

ISBN: 9780130152305

Subjects--Topical Terms:
Advertising
Communication in marketing
Advertising media planning

LC Class. No.: HF5823 / R392

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Advertising and communication management /

AIT

Asian Institute of Technology Library