AI SearchStrategic direction under a changing policy framework : (Record no. 112855)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03086nas|a2200397 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818222546.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100299s1996 th uzm rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11739095 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-96-11 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Patravadee Pholpoul |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic direction under a changing policy framework : |
| Remainder of title | a case study of the telcommunication industry in Thailand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 135, [13] leaves |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-96-11 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Under rapid changing environment in telecommunications industry, Thai telecommunications companies will no longer be able to resume their monopoly power and retain their competitiveness in the long run. This study attempts to identify strategic direction for the Telephone Organization of Thailand (TOT) in order to maintain its leading position, and to be able to retain its competitiveness in the market. In this study, SWOT analysis is used to analyze and identify the company's strengths and weaknesses, combining with environmental opportunities and threats identified based on the Porter's Model. Strategic group analysis is integrated to determine the possible alternatives. The analysis of the finding result shows that TOT should focus on local market with main services in metropolitan area. Telephone line and card phone are the highest potential area for an expansion. Local market value-add service (ISDN) and new service (Internet) are the second alternative to be focused. Proactive approach needs to be pursued instead of reactive approach. Practically, TOT should improve its service capability and develop the core competencies through various modes of transfer such as strategic alliances and joint ventures. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telecommunication |
| Geographic subdivision | Thailand |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| Geographic subdivision | Thailand |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johri, Lalit M., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Joyti, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sturm, Andreas, |
| Relator term | Examination committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | The Communication Authority of Thailand, |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-96-11 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B14623">http://203.159.5.9/ait-thesis/detail.php?q=B14623</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11739095 |
| b | mnait |
| c | y |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240407 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 990210 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | y |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050160103601 |
| CREATED | CREATED : 2016-04-22 |
| RECORD Id | RECORD # : i12950889 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120999445 |
| CREATED | CREATED : 2020-05-23 |
| RECORD Id | RECORD # : i13271283 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-96-11 | 30050160103601 | 18/08/2026 | 18/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-96-11 | 30050120999445 | 18/08/2026 | 18/08/2026 | 20-AIT Publication | 1 |