AI SearchA study of entry and marketing strategy of Nepalese liqueur into Indian market (Record no. 114604)
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| fixed length control field | 011121s2001 th uu m rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b1184162x |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-01-16 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srivastava, Rohit Kumar |
| 245 12 - TITLE STATEMENT | |
| Title | A study of entry and marketing strategy of Nepalese liqueur into Indian market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 91 leaves |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-01-16 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Nepalese Vodka has unique taste. The company, which is producing Vodka in Nepal, has the latest technology (Himalayan Distillery Pvt. Ltd.); through by that they are producing the finest alcohol with concentration of 97.6%. In India there are very few company who are producing Vodka in macro level. This project is conducted to determine the market entry mode of Vodka to India. In order to choose the entry mode for Vodka, various features of entry mode are analyzed. There are six possible entry modes are analyzed for this product. The best and most feasible alternatives for entry modes would be wholly owned subsidiary and joint venture. However there are advantages and disadvantages in using both alternatives. This project reviews the benefits and disadvantages of both alternatives. Regarding the entry operation this project examines that it could able to maintain the strategic Vodka in future because by 2004 market is going more open than now. This project suggests that in initial stage of Vodka should have to launch in Delhi city in India. Finally, the estimated implementation plan is discussed. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Liqueurs |
| General subdivision | India |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Liqueurs |
| General subdivision | Marketing |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bechter, Clemens, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Sang-kon, |
| Relator term | Examination committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Government of Austria, |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-01-16 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B07150">http://203.159.5.9/ait-thesis/detail.php?q=B07150</a> |
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| Cataloger's initials, CIN (RLIN) | 011221 |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
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| Koha item type | 22-AIT Thesis (Replacement) |
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| Koha item type | 40-Archives |
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| Barcode | Barcode : 30050120934384 |
| CREATED | CREATED : 2001-12-21 |
| RECORD Id | RECORD # : i12265457 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-01-16 | 30050120934384 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-01-16 | 30050120994891 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-01-16 | 30050120611545 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-01-16 | 30050160083951 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives |