AI SearchThe impact of digital platform vertical integration on partner commitment and willingness to pay : (Record no. 119987)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03999nas a2200361 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818224437.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260625s20269999th u ms t 000 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12512175 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Diss. no.DBA-SOM-26-06 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dao Thi Thien Huong |
| 245 10 - TITLE STATEMENT | |
| Title | The impact of digital platform vertical integration on partner commitment and willingness to pay : |
| Remainder of title | the mediating role of customer service quality |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2026 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 138 leaves : |
| Other physical details | ill.+ |
| Accompanying material | 1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Dissertation ; |
| Volume/sequential designation | no. DBA-SOM-26-06 |
| 500 ## - GENERAL NOTE | |
| General note | A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Asian Institute of Technology, 2026 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | As competition intensifies, digital platforms increasingly need to move beyond basic pricing strategies and adopt value-based repositioning to achieve sustainable growth. Vertical integration has emerged as one potential strategy to strengthen competitive advantage, but it also introduces significant tensions within platform ecosystems. While prior research has examined the drivers of vertical integration and its impacts on partner innovation{u2014}most existing studies focus on technology-intensive industries and in developed economies. Consequently, there remains limited understanding of how vertical integration influences partners{u2019} commitment to the platform and of the mechanisms that may mediate this relationship, especially in emerging markets where competition is often shaped by cost and operational efficiency rather than technological differentiation.This study examines how a platform{u2019}s vertical integration affects partners{u2019} commitment and willingness to pay higher fees, with service quality as a mediating factor. The research focuses on Shopee, a major e-commerce platform in Southeast Asia, using survey data from retail sellers. Two seller groups were compared: those in categories overlapping with Shopee-owned stores (assumed affected by integration) and those in distinct categories (assumed unaffected). Statistical analysis included independent samples t-tests to measure the effect of integration and Structural Equation Modeling to test relationships among customer service quality, commitment, and willingness to pay.Of six hypotheses tested, five were supported. Vertical integration was found to negatively associated with retailers{u2019} commitment and willingness to pay higher fees. Perceived service quality positively influenced both commitment and willingness to pay, and higher commitment is also associated with increased willingness to pay.An unexpected finding was that vertical integration is associated with reduced perceived service quality, contrary to the assumption that it would improve it. This indicates that integration alone does not ensure better service quality; meaningful improvement requires effective implementation and tangible results. These insights contribute to understanding how vertical integration shapes partner behavior and highlight the need for further research on the conditions under which integration can enhance service quality. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Willingness to pay |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Badir, Yuosre F.M., |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chaklam Silpasuwanchai, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Junaid, Muhammad, |
| Relator term | Examination Committee |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Dissertation ; |
| Volume/sequential designation | no. DBA-SOM-26-06 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B24602">http://203.159.5.9/ait-thesis/detail.php?q=B24602</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12512175 |
| b | mnarc |
| c | a |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 260626 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 260625 |
| First date, FD (RLIN) | m |
| -- | h |
| -- | a |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 67-Electronic Resource |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2026-06-25 |
| RECORD Id | RECORD # : i13609762 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Diss. no.DBA-SOM-26-06 | 18/08/2026 | 1 | 18/08/2026 | 67-Electronic Resource |