AI SearchThe brand audit of Ovaltine (Record no. 13245)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03891nas a2200481 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817171714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230810s2022 th uu m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12410081 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Internship Report no.SM-22-05 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Suppakarn Riwthong |
| 245 14 - TITLE STATEMENT | |
| Title | The brand audit of Ovaltine |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 59 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Internship Report ; |
| Volume/sequential designation | no. SM-22-05 |
| 500 ## - GENERAL NOTE | |
| General note | An Internship Report submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Internship Report (M. BA.) - Asian Institute of Technology, 2022 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Ovaltine has been on the Thai market of malt chocolate beverages for children for more than 30 years. However, a new generation of customers is unaware of the brand, and they have problems with the other products where they have a different target. My internship at KANTAR enhanced the ability to examine and research this issue in depth where I had been involved with the project of Ovaltine brand analysis. The report's objectives are to examine the current Ovaltine advertisement, its target audience, and positioning, to profile potential Ovaltine brand customers, and to highlight and offer potential communication channels. The conclusions are based on the results of a quantitative data questionnaire provided by the KANTAR team, and it is used to evaluate the performance of Ovaltine's advertising. To analyze and give the recommendation, I used the brand audit approach where the focus will be on brand communication. Followed by the digital marketing tools and content marketing for the social media campaign which will be the core of my recommendations for Ovaltine. According to the findings of this internship report analysis, Ovaltine has a wide range of products to meet the needs of its customers. However, because of their marketing and advertising approach, these products are overshadowed by Ovaltine Original, leaving a significant possibility for potential customers untapped. It must be mentioned that, although having very strong awareness and marketing performance, with customers are willing to buy the items, Ovaltine's sales are shrinking compared to their competitors in the same market. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| General subdivision | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levermore, Roger, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zimmerman, Willi, |
| Relator term | Examination committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tocquer, Gerard, |
| Relator term | Examination committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Royal Thai Government, |
| Relator term | Scholarship Donor |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology Scholarships, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Internship Report ; |
| Volume/sequential designation | no. SM-22-05 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B19684">http://203.159.5.9/ait-thesis/detail.php?q=B19684</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12410081 |
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| a | 260530 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 230810 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | m |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 67-Electronic Resource |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050211013130 |
| CREATED | CREATED : 2023-10-08 |
| RECORD Id | RECORD # : i13459223 |
| LPATRON | LPATRON : 0 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2023-10-08 |
| RECORD Id | RECORD # : i13459235 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050121069891 |
| CREATED | CREATED : 2023-10-08 |
| RECORD Id | RECORD # : i13459533 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050121069883 |
| CREATED | CREATED : 2023-10-08 |
| RECORD Id | RECORD # : i13459545 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT Internship Report no.SM-22-05 | 30050211013130 | 17/08/2026 | 1 | 17/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT Internship Report no.SM-22-05 | 17/08/2026 | 17/08/2026 | 67-Electronic Resource | |||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | AIT Internship Report no.SM-22-05 | 30050121069891 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication | 50.00 | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | AIT Internship Report no.SM-22-05 | 30050121069883 | 17/08/2026 | 2 | 17/08/2026 | 20-AIT Publication | 50.00 |