AI SearchBrand awareness, associations, and influences on purchasing decision : (Record no. 13246)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817171715.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060509s2005 th uu|m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11987157 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-05-10 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jitchaya Wiroonrat |
| 245 10 - TITLE STATEMENT | |
| Title | Brand awareness, associations, and influences on purchasing decision : |
| Remainder of title | a case study of The Body Shop Thailand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 56 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-05-10 |
| 500 ## - GENERAL NOTE | |
| General note | A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2005 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Brand equity is a valuable asset of a company. The Body Shop brand is well known for corporate social responsibility and is building its brand based on this value. The Body Shop brand is well accepted by consumers in Thailand, however the notion about the brand may not be very sensible or relevant to those who know what the product is really like. The image of a product associated with the brand all contribute to the customer's decision. But they may have different brand knowledge and/or perceive the brand differently form what the company is projecting. It is interesting to learn how customers perceive the brand image and whether that brand knowledge influences the purchasing decisions. This research aims to gather information and analyze whether the customers have the brand awareness and associate the brand to the image the brand represents. In addition, the study would like to find whether the brand association and awareness have any influences on choosing this brand and on buying decision. The information will be gathered from both the franchisee and the customers' sides. The study focuses on The Body Shop Thailand. Results indicate that what consumers can associate with the brands can have high influence in their purchasing decisions. It is also clear that consumers who are regular customers have more knowledge and understanding about the brand's core value and corporate social responsibility. However being active in the society as social activist does not influence Thai consumers. Consumers are more interested in core product benefits. To leverage the brand in the market, the company needs to communicate more about its product benefits, then relating the tangible benefits to the company's core values. This will encourage positive attitude, right associations, strong brand equity, and finally lead increase sales revenue. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand choice |
| Geographic subdivision | Thailand |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Body Shop (Firm) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johri, Lalit M., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dimmitt, Nicholas J., |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Royal Thai Government Fellowship, |
| Relator term | Scholarship Doner |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-05-10 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href=" http://203.159.5.9/ait-thesis/detail.php?q=B09648"> http://203.159.5.9/ait-thesis/detail.php?q=B09648</a> |
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| Cataloger's initials, CIN (RLIN) | 060509 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT RSPR no.SM-05-10 | 30050120664262 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT RSPR no.SM-05-10 | 30050120664288 | 17/08/2026 | 2 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-05-10 | 30050120378400 | 17/08/2026 | 1 | 17/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-05-10 | 30050120913107 | 17/08/2026 | 3 | 17/08/2026 | 20-AIT Publication | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-05-10 | 30050120907349 | 17/08/2026 | 4 | 17/08/2026 | 20-AIT Publication |