AI SearchBrand love : (Record no. 13257)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03838nas a2200373 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817171717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250121s20249999th u m tt 000 a eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b1244442x |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Diss. no.DBA-SOM-24-13 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Thapa, Deeptangshu |
| 245 10 - TITLE STATEMENT | |
| Title | Brand love : |
| Remainder of title | exploring relationships with environmental, social and governance (ESG) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 219 leaves : |
| Other physical details | ill.+ |
| Accompanying material | 1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Dissertation ; |
| Volume/sequential designation | no. DBA-SOM-24-13 |
| 500 ## - GENERAL NOTE | |
| General note | A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Asian Institute of Technology, 2024 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Brand love is getting noticed in marketing and brand management amidst managers and academicians. As the liking and satisfaction of consumer{u2019}s did not suffice to build a long-term customer-brand relationship, newer concepts began to evolve. The founding studies pointed at love being the principal element of a successful relationship. Thereon, the literature contributions build the significance of the construct, brand love as a distinctive one. Research studies contribute with factors contributing to the concept with various antecedents and consequences. Considering the evolution of this concept, the following study reviews the impression of love in general with the aim of investigating its application into the world of branding while focusing specifically on various key drivers of such love-like relationship {u2013} E.S.G, brand purpose, authenticity, trust, and brand self-integration. The literature contributions, including the antecedents and consequences are summarized with mention of the theories from psychology for operationalization. The conceptual model is presented along with the measurement scales and items to validate the framework. Recent studies direct the attention towards the emerging concepts of E.S.G and brand purpose. They play a significant role for driving positive attitude towards a brand, which if fueled well results in brand love. However, academic research is not abundant, thus a study of this nature is more exploratory and will indicate meaningful contribution to brand managers. Research study on E.S.G and its effects on brand love has been investigated for successful application during the practice of brand management. The study uses quantitative survey to understand the E.S.G customer{u2019}s brand perception and customer{u2019}s brand love. The sample size was 350 respondents for this study, belonging to the millennial generational cohort in Nepal. Data was analyzed through SEM-AMOS analysis and revealed that E.S.G customer{u2019}s perception has a statistically significant influence on customer{u2019}s brand love. Brand love has a significant relationship with eWOM, resistance to negative information and non-willingness to switch to competitive brands. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand loyalty |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tocquer, Gerard, |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vimolwan Yukongdi, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Santoso, Djoen San, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | AIT Scholarship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Dissertation ; |
| Volume/sequential designation | no. DBA-SOM-24-13 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21809">http://203.159.5.9/ait-thesis/detail.php?q=B21809</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1244442x |
| b | mnarc |
| c | a |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 250217 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 250128 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | a |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 67-Electronic Resource |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2025-01-21 |
| RECORD Id | RECORD # : i13528841 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT Diss. no.DBA-SOM-24-13 | 17/08/2026 | 1 | 17/08/2026 | 67-Electronic Resource |