AI SearchBrand positioning and consumer perceptions : (Record no. 13262)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817171718.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070822s2006 th uu|m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12019562 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-06-30 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Amit |
| 245 10 - TITLE STATEMENT | |
| Title | Brand positioning and consumer perceptions : |
| Remainder of title | a study of Indian premium segment motorcycle market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 65 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-06-30 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2006 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | As per the Indian Motorcycle market, the Premium segment is defined on the basis of Price and Power (close to 150cc bikes priced within the range of Rs 47000 - 59000). The premium segment brands, which presently exist in the market, arc Pulsar, CBZ, Fiero, Unicorn, Beamer, and Grapter. A premium segment is broadly positioned on Power, Performance, Looks, and Style and reference group. This Project is focused on studying the three major premium segments brands i.e. Bajaj-Pulsar, Hero-Honda-CBZ, and TVS Fiero. This project study is an endeavor to find out how are these three brands positioned. Conducting a Descriptive Research, using a closed-ended questionnaire and thus studying the consumers' perceptions on these brands has made this possible. This project study Report is a comprehensive material on the topic studied as it includes conceptual framework, Literature survey, Study of Indian Motorcycle market, and Primary research which is descriptive in nature. As per the findings, Performance, Conspicuousness, Technical aspects, Sporty looks, and safety are the five most important factors as far as premium segment is concerned. The three brand under consideration CBZ is perceived as young, Pulsar as Sophisticated and Fiero as soft. Project includes details on the Brand Personification, user & usage imagery, competitive aspects of considered brands building a brand tool which could be aid to the marketers and to what extent these brands are perceived as similar or dissimilar |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Motorcycle industry |
| General subdivision | Marketing |
| Geographic subdivision | India |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swierczek, F.W., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dimmitt, Nicholas J., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Beise-Zee, Rian, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | AIT Fellowship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-06-30 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B10754">http://203.159.5.9/ait-thesis/detail.php?q=B10754</a> |
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| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 070822 |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| Koha item type | 22-AIT Thesis (Replacement) |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-06-30 | 30050120663629 | 17/08/2026 | 3 | 17/08/2026 | 22-AIT Thesis (Replacement) | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-06-30 | 30050120377659 | 17/08/2026 | 1 | 17/08/2026 | 40-Archives | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | AIT RSPR no.SM-06-30 | 30050120998850 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | AIT RSPR no.SM-06-30 | 30050121019342 | 17/08/2026 | 2 | 17/08/2026 | 20-AIT Publication |