AI SearchBranding strategy of "Double A" in Thailand : (Record no. 13285)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03729nas|a2200469 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817171722.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060509s2005 th uu|m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11987121 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-05-07 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Thanawan Sirivorapat |
| 245 10 - TITLE STATEMENT | |
| Title | Branding strategy of "Double A" in Thailand : |
| Remainder of title | the study of strategic Brand Concept Management (BCM) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 66 leaves |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-05-07 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2005 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Due to intense rivalry in current marketplace, the firms with similar products or services cannot compete effectively. For commodity which is normally difficult to differentiate, the cutting price strategy is considered the main key. However, pricing is not actually the only one competing basis. Advance Agro Public Company Limited, one of the biggest and most modem pulp and paper manufacturers in Thailand has launched "Double A" brand for A4 premium copy paper. It is an inventive idea to differentiate and build paper brand in the consumer's mind by implementing a range of marketing and communication tools. The successful brand building generates Advance Agro several advantages, remarkably, the opportunities of extension to related businesses and growing internationally as a global brand. From the marketers' viewpoint, this research is concluded by analyzing all implemented marketing and communication strategies. In addition, the research identifies strategic Brand Concept Management (BCM) showing the sequential processes of selecting, introducing, elaborating and fortifying Double A brand concept. Recommendations for Double A brand management and directions for further researches are also proposed in the final part. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| Geographic subdivision | Thailand |
| 610 #0 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Double A (Firm) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johri, Lalit M., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dimmitt, Nicholas J., |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Royal Thai Government Fellowship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-05-07 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href=" http://203.159.5.9/ait-thesis/detail.php?q=B09645"> http://203.159.5.9/ait-thesis/detail.php?q=B09645</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11987121 |
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| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240813 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 060509 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | u |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120664213 |
| CREATED | CREATED : 2006-09-05 |
| RECORD Id | RECORD # : i12484222 |
| LPATRON | LPATRON : 1023766 |
| LCHKIN | LCHKIN : 2012-09-28 |
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| CREATED | CREATED : 2006-09-05 |
| RECORD Id | RECORD # : i12484234 |
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| Barcode | Barcode : 30050120378434 |
| CREATED | CREATED : 2016-05-27 |
| RECORD Id | RECORD # : i12998497 |
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| Barcode | Barcode : 30050120912943 |
| CREATED | CREATED : 2020-01-20 |
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| Barcode | Barcode : 30050120996615 |
| CREATED | CREATED : 2020-05-25 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT RSPR no.SM-05-07 | 30050120664213 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT RSPR no.SM-05-07 | 30050120664239 | 17/08/2026 | 2 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-05-07 | 30050120378434 | 17/08/2026 | 1 | 17/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-05-07 | 30050120912943 | 17/08/2026 | 3 | 17/08/2026 | 20-AIT Publication | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | 50.00 | AIT RSPR no.SM-05-07 | 30050120996615 | 17/08/2026 | 4 | 17/08/2026 | 20-AIT Publication |