Business development strategy : (Record no. 14252)

MARC details
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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260817171946.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090120s2007 th uu|m rtt 0| a1eng d
035 ## - SYSTEM CONTROL NUMBER
System control number .b12045706
099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number AIT RSPR no.SM-07-06
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Nguyen The Phuong
245 10 - TITLE STATEMENT
Title Business development strategy :
Remainder of title a case study of SICEDCO Company, Ho Chi Minh City
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pathum Thani, Thailand :
Name of publisher, distributor, etc. Asian Institute of Technology,
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 70 leaves :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement Research studies project report ;
Volume/sequential designation no. SM-07-06
500 ## - GENERAL NOTE
General note A research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration in International Business
502 ## - DISSERTATION NOTE
Dissertation note Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2007
520 ## - SUMMARY, ETC.
Summary, etc. The sixth district construction and economic development Company (SICEDCO) is one of the largest construction companies of Sai Gon General Construction Company, and so it plays an important role by its contribution in economic development in District 6 in particular and in the Ho Chi Minh in general. Although the company has obtained many achievements in its business operation in the resent years, it also faces many difficulties in its development. The problem at present of the company is how to design and develop markets to further development strategy. The construction industry in recent times is seen to be highly competitive and dynamic in Asian countries in general and in Vietnam in particular. With the rapid increase in HCM city's construction demand and the liberalization of the construction market after its entry into WTO, foreign contractors are presented with tremendous opportunities to participate in construction projects in Vietnam. The SICEDCO Company-a construction company in Ho Chi Minh City is one of Vietnamese construction companies are also actively involved in the national construction arena. How the company competes with their internal and external rivals becomes a major concern for all customers of HCM city in the field of construction sector? To remain progressive in such an environment construction companies that the company need to be aggressive in terms of getting business development strategy. This is where the importance of strategies and business development concepts comes into play. This research paper addresses business development strategies that were used by the SICEDCO Company in its business production activity of construction sector. Initially, a framework is established for this study through the presentation of business development strategy theories. Then, through literature review, common business development strategies are identified, which are in turn later used to compare the data collected from the SICEDCO Company. Data are collected via surveys of the departments of the company. Further conclusions are discussed and future recommendations are also presented.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SICEDCO Company
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Construction industry
Geographic subdivision Vietnam
General subdivision Planning
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tang, John C.S.,
Relator term Chairperson
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dimmitt, Nicholas J.,
Relator term Examination Committee
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Sununta Siengthai,
Relator term Examination Committee
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Project 300, Vietnam,
Relator term Scholarship donor
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element AIT Fellowship,
Relator term Scholarship donor
810 2# - SERIES ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Asian Institute of Technology.
Title of a work Research studies project report ;
Volume/sequential designation no. SM-07-06
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Full-Text
Uniform Resource Identifier <a href="http://203.159.5.9/ait-thesis/detail.php?q=B10779">http://203.159.5.9/ait-thesis/detail.php?q=B10779</a>
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 090120
First date, FD (RLIN) m
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Koha item type 20-AIT Publication
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Koha item type 40-Archives
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Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 17/08/2026 50.00   AIT RSPR no.SM-07-06 30050120605240 17/08/2026 1 17/08/2026 20-AIT Publication
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 17/08/2026 50.00   AIT RSPR no.SM-07-06 30050120605257 17/08/2026 2 17/08/2026 20-AIT Publication
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 17/08/2026     AIT RSPR no.SM-07-06 30050120361455 17/08/2026   17/08/2026 40-Archives
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