AI SearchCC&C Garment{u2019}s new target customers and digital Platform (Record no. 15757)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02509nas a2200325 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817172340.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230810s2022 th uu m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12410895 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Intern Proj. no.SM-20- |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Phatutip Tongtun |
| 245 10 - TITLE STATEMENT | |
| Title | CC&C Garment{u2019}s new target customers and digital Platform |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 11 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Intern Project; |
| Volume/sequential designation | no. SM-20- |
| 500 ## - GENERAL NOTE | |
| General note | An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Intern Project (M.B.A.) - Asian Institute of Technology, 2020 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This intern project was a collaboration between the school of management, Wecosystem and CC&C garment. The objective of this intern project is to let the student learn and work on real-life business problems. CC&C Garment is a garment factory with 300 employee producing shirts, hoodies, T-shirts with operation capacity of 100,000 pcs/month. This project objective is to solve 2 problems of CC&C Garment which are the lack of diverse customer and a purely offline contact channel. The solution of this project is working toward identifying and analyzing new target customer and creating a digital platform which includes market trends analysis, new target customer interview and analysis, CC&C Garment positioning, website key success factors and features, customer journey on the website, website mockup and website development options. In conclusion, this project proposed CC&C to look into smaller customer like young entrepreneur and fresh graduate. CC&C Garment could offer a one stop service, open to small order, be flexible and build a learning community. Lastly, CC&C Garment could build an online store and web application to provide the customer convenience and tools. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Clothing trade |
| General subdivision | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levermore, Roger, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Badir, Yuosre F. M., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ransom, Lakeesha K., |
| Relator term | Examination committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Royal Thai Government, |
| Relator term | Scholarship Donor |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology Fellowships, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Intern Project; |
| Volume/sequential designation | no. SM-20- |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B19748">http://203.159.5.9/ait-thesis/detail.php?q=B19748</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12410895 |
| b | mnait |
| c | m |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 250411 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 230810 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | m |
| -- | 0 |
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