AI SearchAddressing 3G-challenges faced by Thai telecom operators (Record no. 1675)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817161537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041119s2004 th uzm rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11948735 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-04-19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alanko, Mikko |
| 245 10 - TITLE STATEMENT | |
| Title | Addressing 3G-challenges faced by Thai telecom operators |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 56, [5] leaves |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-04-19 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research report (M.Sc.) - Asian Institute of Technology, 2004 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Thai mobile market has experienced explosive growth in the past two years. Until 2002, the Thai telecom market was a duopoly, controlled by AIS and DTAC. Today, also two new operators (TA Orange and Hutch) backed by international mobile heavyweights are launching their services. Subscribers more than doubled to 18 millions and the penetration rate increased to 28% in 2002 and in 2003 the market also grew fast. As the operators seek to differentiate themselves in highly competitive Thai mobile market where customers are disloyal and truly price sensitive, more attention will be paid to launching new and innovative Value added data and multimedia services, this is where new 3G technology could substantially help. Most of the operators have introduced their GPRS (2,5G) networks allowing better quality and speed for their customers. The next step from GPRS is EDGE (2,75G), which is not yet in commercial use in Thailand. The next step after EDGE is 3G. There are currently no 3G licenses awarded in Thailand and thus the 3G is not yet reality in Thailand. According to GSM Association, it is just a matter of time before Thailand adopts 3G. Thus, this is a perfect time for conducting research dealing with feasibility and challenges of 3G in Thailand, since all the major Thai Telecom operators are currently considering this lucrative alternative. This study therefore tries to find out the feasibility of 3G in Thailand and the key challenges faced Thai Telecom operators while they are moving toward 3G. Furthermore, this study suggests some recommendations mainly for the Thai telecom operators but also to vendors and government how they could overcome those challenges. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telecommunication |
| General subdivision | Marketing |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donyaprueth Krairit, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Igel, Barbara, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tang, John C.S., |
| Relator term | Examination Committee |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-04-19 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B08714">http://203.159.5.9/ait-thesis/detail.php?q=B08714</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11948735 |
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| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 041119 |
| First date, FD (RLIN) | m |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120907877 |
| CREATED | CREATED : 2004-11-22 |
| RECORD Id | RECORD # : i12428243 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT RSPR no.SM-04-19 | 30050120907877 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | AIT RSPR no.SM-04-19 | 30050120665491 | 17/08/2026 | 3 | 17/08/2026 | 22-AIT Thesis (Replacement) | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-04-19 | 30050120302400 | 17/08/2026 | 1 | 17/08/2026 | 40-Archives |