AI SearchA comparative study of positioning and promotional strategies in the airline industry : (Record no. 19745)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817173359.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121295s1995 th uu m rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b10151382 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-95-42 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shabbir, Sohail |
| 245 12 - TITLE STATEMENT | |
| Title | A comparative study of positioning and promotional strategies in the airline industry : |
| Remainder of title | Air France and Pakistan International Airline |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 94 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-95-42 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The airline industry has faced a wave of recession from mid 1980s until the end of 1993. Now the industry has shown signs of recovery. Pakistan International Airlines was established in 1954 and its regular services were started from may 10, 1954. Even though four decades have been passed by the PIA but the momentum of the growth is still very slow. On the other hand Air France is trying to save itself from the collapse with the help of government subsidy 20 billion French francs. Positioning strategy is becoming very crucial for the profitability and the growth of the geographic routes. This research study recommends a qualitative business strategy analysis. In addition it points out the directions for future changes required in the airline industry in order to response more effectively too rapidly changing global trends. The case study is focused on Pakistan International Airline and Air France. Selection of these two airlines were made because both are state owned and located in Europe-Asia route. The study leads to a fundamental question in the airline's future as its ability to delineate a strategic and feasible positioning at the Karachi-Paris route. A comprehensive in-depth interview techniques with management of PIA and Air France were used. It has identified external and internal analysis, which helped in comparison of positioning strategies between PIA and Air France and putting forward the strategic alternatives for positioning with respect to services, pricing, promotions and distribution. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Airlines |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kim, Youngbae, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johri, Lalit M., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandey, Indra M., |
| Relator term | Examination Committee |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-95-42 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B15520">http://203.159.5.9/ait-thesis/detail.php?q=B15520</a> |
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| a | .b10151382 |
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| a | 240411 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 1 |
| Cataloger's initials, CIN (RLIN) | 951212 |
| First date, FD (RLIN) | m |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120925077 |
| CREATED | CREATED : 1995-12-12 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | AIT RSPR no. SM-95-42 | 30050120925077 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | AIT RSPR no. SM-95-42 | 30050120912406 | 17/08/2026 | 2 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no. SM-95-42 | 30050120598072 | 17/08/2026 | 3 | 17/08/2026 | 22-AIT Thesis (Replacement) | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no. SM-95-42 | 30050160104062 | 17/08/2026 | 17/08/2026 | 40-Archives |