AI SearchCompeting for higher market share against a foreign brand : (Record no. 20158)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03271nas|a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818084347.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100299s1996 th u m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11739022 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-96-3 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heng Sopheap |
| 245 10 - TITLE STATEMENT | |
| Title | Competing for higher market share against a foreign brand : |
| Remainder of title | a study of Lotus condensed milk in Cambodia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 101 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-96-3 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing is one of those activities that ask for more interest, devotion and enthusiasm than others. Each one of us is in his own way involved in this activity because of the importance of marketing I have chosen the topic of competing for higher market share against a foreign brand of Apsara Company for its Lotus condensed milk in Cambodia. This study is based on the information communicated to me during market survey of questionnaire filled by consumers and dealers, and interviews with company managers. The objective of this study is to analyze the consumers behavior and attitudes toward specific brands of condensed milk with a view to identifying the suitable measure for Apsara Company (Lotus brand) to increase its market share of condensed milk. Fourteen attributes have been used for evaluating the overall consumers' attitude towards different brands, and various elements of marketing strategy of Apsara Company have been analyzed to find the weakness of "Lotus Brand". The results of the study clearly show that the existing marketing strategy of "Apsara" needs to be rectification in different areas as the author mentions in the conclusions and recommendations part. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market share |
| Geographic subdivision | Cambodia |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johri, Lalit M., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Joyti, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Do, Ba Khang, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Swiss Government, |
| Relator term | Scholarship Donor |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B14402">http://203.159.5.9/ait-thesis/detail.php?q=B14402</a> |
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| a | .b11739022 |
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| c | y |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240502 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 990210 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | y |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120598452 |
| CREATED | CREATED : 1999-10-02 |
| RECORD Id | RECORD # : i1211716x |
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| Barcode | Barcode : 30050160103684 |
| CREATED | CREATED : 2016-04-22 |
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| Barcode | Barcode : 30050120910012 |
| CREATED | CREATED : 2020-02-14 |
| RECORD Id | RECORD # : i13260133 |
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| Barcode | Barcode : 30050121065303 |
| CREATED | CREATED : 2024-03-28 |
| RECORD Id | RECORD # : i13492664 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-96-3 | 30050120598452 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-96-3 | 30050160103684 | 18/08/2026 | 18/08/2026 | 40-Archives | ||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-96-3 | 30050120910012 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-96-3 | 30050121065303 | 18/08/2026 | 3 | 18/08/2026 | 20-AIT Publication | 50.00 |