AI SearchConstraints and opportunities in tilapia leather supply and distribution chain : (Record no. 22211)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 04643nas|a2200397 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818084850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141105s2011 th uu|m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b1214275x |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.AB-12-03 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jintana Jaithiang |
| 245 10 - TITLE STATEMENT | |
| Title | Constraints and opportunities in tilapia leather supply and distribution chain : |
| Remainder of title | a case study of Jerada Leather and Products Company Limited, Thailand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (51 leaves) : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. AB-12-03 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis summited in partial fulfillment of the requirements for the degree of Master of Agribusiness Management, School of Environment, Resources and Development |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M. Am.) - Asian Institute of Technology, 2012 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Thailand has a large supply of Tilapia, therefore, tilapia leather industry has been established since it provides satisfy profits to produce. In this study, researcher only focused on supply and distribution chain of tilapia leather in order to identify its constraints and opportunities. Researcher set 3 hypotheses including H1: Establishing of tilapia leather firm could generate benefits to farmers, H2: There is a relationship between influence factors and success in promoting tilapia leather products and H3: There is a significant relationship between influence factors and Thai customer{u201F}s acceptability toward tilapia leather and products. Researcher used in-depth interview to collect data from 6 tilapia farmers and a tilapia leather producer by calling and face-to-face approach and employed content analysis to analyze data. Furthermore, questionnaires were distributed to collect data from 200 Thai customers, using convenience sampling, face-to-face approach and employed descriptive and inferential to analyze data. The results of this study were followings.Tilapia leather supply and distribution chain did not provide benefit to farmers because there was no different in selling price after established of tilapia leather firm, conversely, tilapia leather producer fully got benefits. Hence, tanning company need to provide competitive price and non-price mechanism to maintain its supply source.Strategies performed by this tilapia leather company have directly impact to its performance in promoting tilapia leather products. Implemented strategies were sufficient in capturing foreign markets but not local market. Moreover, based on trend analysis, this business would be stable existed in the future, thus, tanning company should adapt strategy to obtain more revenue and customers.Thai customers had not much heard and seen tilapia leather products compared to other leathers such as cow, crocodile, snake, and stingray leather. However, Thai customers had good acceptability toward tilapia leather products even though products will be produced by unknown Thai SME as the results shown that there were 125 customers out of 200 would like to try it, 42.28% of this 125 customers would like to try tilapia leather products because they would like to support Thai producer. High significant influence factors lead Thai customers to buy tilapia leather products would be quality, price and country-of-origin respectively. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tilapia |
| General subdivision | Marketing |
| Geographic subdivision | Thailand |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Leather industry and trade |
| Geographic subdivision | Thailand |
| -- | Lamphun |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Soni, Peeyush, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shivakoti, Ganesh P., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dabbadie, Lionel, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Thailand (HM Queen), |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. AB-12-03 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B01694">http://203.159.5.9/ait-thesis/detail.php?q=B01694</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1214275x |
| b | mnait |
| c | z |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240404 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 141106 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | z |
| -- | 0 |
| 962 ## - | |
| -- | 000:001:PDF:b1214275:001816:0:0:0:0:0:0 |
| -- | Abstract--AIT Thesis no.AB-12-03 |
| -- | n |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120586184 |
| CREATED | CREATED : 2014-06-11 |
| RECORD Id | RECORD # : i12825220 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120586218 |
| CREATED | CREATED : 2014-06-11 |
| RECORD Id | RECORD # : i12825232 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT Thesis no.AB-12-03 | 30050120586184 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT Thesis no.AB-12-03 | 30050120586218 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication |