AI SearchConsumer behavioral intention towards online durian shopping during covid-19 (Record no. 22562)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03825nas a2200385 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818084943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241004s20229999th a ms tm 000 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12439113 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.AB-22- |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jintawat Phaiboontrirat |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavioral intention towards online durian shopping during covid-19 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 177 leaves : |
| Other physical details | ill. + |
| Accompanying material | 1online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. AB-22- |
| 500 ## - GENERAL NOTE | |
| General note | A Thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management in Agribusiness Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M. Am.) - Asian Institute of Technology, 2022 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | These days, an internet connection is a necessary tool for communicating with people no matter how far apart they are. This, in turn, can help e-commerce grow dramatically and become an important part of the global economy. The study focused on people in Thailand who enjoy using the internet and purchased various items, particularly durian products, during the COVID-19 pandemic. Through a questionnaire survey, it was determined that 65.50 % of the respondents were female, with the majority of those surveyed being between the ages of 18 and 25. Bachelor's degree is the most popular type of study at approximately 64.0 %, and the most of the consumers in the study area have a diversity of careers (34.80 %). The bulk of people earn less than 10,000 Baht, accounting for approximately 29.0 % of consumer interactions with durian purchased online. The majority of consumers, roughly 39.50 %, had experience buying online for 3-5 years. At around 52.00 %, the most often purchased product by Thai customers is durian chip. The most commonly mentioned reason consumers purchase durian products online is "Purchasing durian from an e-market is quick and convenient." This accounts for approximately 33.0 % of all purchases. Last year, the most common purchase of durian products by Thai consumers was once, accounting for approximately 49.0 %, and nearly all Thai consumers used smart phone in IOS operation. From the consumer profile, this study attempted to establish a relationship between them and discovered 18 variables that matched the research purpose. The second section of the questionnaire is a Likert scale with five levels and 40 items based on the Technology Acceptance Model for substantiating 12 theories created for this study. T-values reveal that 12 theories can be accepted at a significant level of 0.01. In the final section of the research, the structural equation modeling (SEM) is developed, with values of 30.958, 1.317, 0.028, 0.984, 0.966, 0.994, 0.996, 0.023, and 0.479, respectively, the chi-square, chi-square/degrees of freedom, RMSEA, GFI, AGFI, NNFI, CFI, and PGFI indicators all showed satisfactory model and data fit.. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | Thailand |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Durian |
| Geographic subdivision | Thailand |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zulfiqar, Farhad, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Datta, Avishek, |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Loc, Thai Nguyen, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Ministry of Agriculture and Cooperatives (MOAC), Thailand, |
| Relator term | Scholarship Donor |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | AIT Fellowship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. AB-22- |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21709">http://203.159.5.9/ait-thesis/detail.php?q=B21709</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12439113 |
| b | mnarc |
| c | a |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 241114 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 241111 |
| First date, FD (RLIN) | m |
| -- | h |
| -- | a |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 71-e-Theses |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2024-11-11 |
| RECORD Id | RECORD # : i13520714 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no.AB-22- | 18/08/2026 | 1 | 18/08/2026 | 71-e-Theses |