AI SearchConsumers' perception, attitude, and preference toward the adoption of a plant-based superfood diet (Record no. 22609)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
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| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12439101 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.AB-22- |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Benjawan Kaewnet |
| 245 10 - TITLE STATEMENT | |
| Title | Consumers' perception, attitude, and preference toward the adoption of a plant-based superfood diet |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 191 leaves : |
| Other physical details | ill. + |
| Accompanying material | 1online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. AB-22- |
| 500 ## - GENERAL NOTE | |
| General note | A Thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management in Agribusiness Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M. Am.) - Asian Institute of Technology, 2022 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Adoption of flexitarianism, plant-based foods, and superfood has grown globally due to increased awareness of health, environmental, animal welfare, sustainability, and food security among consumers. Further, Thailand will turn into an ageing society, which will necessitate better health-related behavior. The study aimed to analyze the current market, identify the adoption, and investigate the perception, attitude, and preference among consumers in different age ranges toward a plant-based superfood diet, which has not been examined in detail to date. Primary data were gathered from 277 consumers in Pathum Thani province by face-to-face interviews and an online questionnaire survey. Descriptive statistics were used to assess perceptions, attitudes, and preferences toward the superfood diet, while inferential and regression analyses were employed to investigate factors affecting the actual and potential adoption. The probit regression revealed that consumers aged 45-69 years were more likely to have higher awareness of plant-based diets and environments than the youngest segment (18-25 years). In the attitude aspect, consumers aged 25-45 years were more likely to have a higher positive attitude toward the diet than the youngest. Consumers aged 26- 45 years and 46-69 years both were more likely to prefer purchasing superfood products at supermarkets. Surprisingly, the eldest group was more likely to purchase online than the youngest. Female consumers aged 26-45 years were more likely to prefer a trial product than the youngest counterpart. Additionally, the most senior group had a higher opinion of the complexity of this diet than the youngest. In factors affecting the adoption, consumers aged 26-45 years had lower adoption of superfoods than the youngest segment. Perception toward plant-based diets and positive impacts on environments was positively linked to adoption of superfood. The adopters who felt that superfoods adoption was more complicated today would continue adopting less than those who thought it was not that complex. The youngest group was more intent to adopt this diet in the future than other groups. Among the adopters and non adopters{u2019} positive perception and attitude were related to the intention to the adoption. Natural products and meat analog preference were related to adoption among non adopters, while only natural products for among adopters. A plant-based superfood diet is feasible in the Thai market in which product availability and price adjustment need to be concerned. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Vegetarian foods |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Vegetarianism |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customers |
| General subdivision | Attitudes |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Anal, Anil Kumar, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tsusaka, Takuji W., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zulfiqar, Farhad, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Royal Thai Government Fellowship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. AB-22- |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21708">http://203.159.5.9/ait-thesis/detail.php?q=B21708</a> |
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| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 241111 |
| First date, FD (RLIN) | m |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 71-e-Theses |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2024-11-11 |
| RECORD Id | RECORD # : i13520702 |
| LPATRON | LPATRON : 0 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no.AB-22- | 18/08/2026 | 1 | 18/08/2026 | 71-e-Theses |