AI SearchConsumers' perceptions toward car models in Thailand (Record no. 22614)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03043nam a2200397 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818084953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220698 th eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b1016862x |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.IE-81-13 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ampai Pornprasertsakul |
| 245 10 - TITLE STATEMENT | |
| Title | Consumers' perceptions toward car models in Thailand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1981 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. IE-81-13 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science. School of Engineering and Technology |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - Asian Institute of Technology, 1981 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The primary objective o f this study is to investigate the perceptions and preferences on cars and their characteristics of consumers in Thailand. The methodology was in the form of fielding survey questionnaires and conducting personal interviews. The respondents were asked to rate the importance , on a five-point scale, of the twenty three characteristics of cars considered in the study. Then the respondents were also asked to rate their satisfaction, on five-point scale , of the consumers regarding the characteristics of each o f the forty f our car models considered . These car models were classified according to their capacities as the fallowing: (1) Compact size ( less than 1 , 300 cc) (2 ) Middle small size (1,300- 1,600 cc) ; (3) Middle large size (1 , 6 01-2 ,000 cc) ;and (4 ) Full size (more than 2 ,000 cc). Bangkok was chose n to be the area of the study, and there were a sample of 519 respondents. Two statistical techniques were utilized in this study. Firstly, factor analysis was applied to determine the important car characteristics that influence the consumers' choice. Secondly, cluster analysis was applied to group car models having similar characteristics. The respondents were classified according to difference in sex, marital status, age, income , and .occupation . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers' preferences |
| General subdivision | Thailand |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Automobiles |
| General subdivision | Thailand |
| -- | Models |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tabucanon, Mario T., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Oudheusden, Dirk L. Van, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Clarke Harry R. |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | The Government of Japan, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. IE-81-13 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21739">http://203.159.5.9/ait-thesis/detail.php?q=B21739</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1016862x |
| b | mnait |
| c | s |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 250108 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 2 |
| Cataloger's initials, CIN (RLIN) | 951012 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | s |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120822308 |
| CREATED | CREATED : 2014-05-02 |
| RECORD Id | RECORD # : i12757330 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050160010749 |
| CREATED | CREATED : 2016-11-04 |
| RECORD Id | RECORD # : i12936480 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT Thesis no.IE-81-13 | 30050120822308 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no.IE-81-13 | 30050160010749 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives |