Consumers{u2019} willingness to purchase food safety labels for Thai pangasius fish in metropolitan Bangkok (Record no. 22616)

MARC details
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System control number .b12437153
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Classification number AIT Thesis no.AB-23-05
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Varunaporn Samerjai
245 10 - TITLE STATEMENT
Title Consumers{u2019} willingness to purchase food safety labels for Thai pangasius fish in metropolitan Bangkok
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pathum Thani, Thailand :
Name of publisher, distributor, etc. Asian Institute of Technology,
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent 80 leaves :
Other physical details ill. +
Accompanying material 1online resource
490 1# - SERIES STATEMENT
Series statement Thesis ;
Volume/sequential designation no. AB-23-05
500 ## - GENERAL NOTE
General note A Thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management in Agribusiness Management
502 ## - DISSERTATION NOTE
Dissertation note Thesis (M. Am.) - Asian Institute of Technology, 2023
520 ## - SUMMARY, ETC.
Summary, etc. Currently, Thai fishery products have gained the trust of international trading partners due to the implementation of a comprehensive production standard system. This system covers all aspects of production, including culture, processing in the factory, and the production process, ensuring high-quality products for consumers. The certification of aquaculture standards has been given significant importance by the Department of Fisheries. Since 2013, the Thai government has been certified for its adherence to international quality system standards. To address market and policy concerns related to food safety labeling, it is necessary for researchers to gather more information on consumer preferences. This would aid in understanding the relative value of a food safety label compared to existing brands and labels, as well as other crucial food attributes. Moreover, it is crucial for stakeholders such as producers and firms to consider studies on consumers' preferences and willingness-to-purchase (WTP) for various product attributes when making decisions regarding production or marketing activities. The outcomes of the general survey indicate that the majority of respondents were females aged 35 years or older. However, a significant number of them were private company employees, earning a monthly income between 15,001 to 30,000 Baht, and residing in Pathumthani. The analysis of consumers' purchasing behaviors disclosed that Thai pangasius fish is mostly bought by consumers on a weekly basis from fresh markets, albeit with some uncertainty. Consumers exhibit elevated levels of apprehension with respect to the presence of residues and pathogens in Thai pangasius fish. Despite such concerns, they persist in their independent selection of Thai pangasius fish without due consideration of standard certificates, since it is comparatively effortless to locate establishments where such fish is available for purchase. However, consumers are also inclined towards procuring standardized Thai pangasius fish in the future, and a substantial portion of them are willing to pay a premium of 1-25 percent for such standardized fish.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Fishes
Geographic subdivision Thailand
General subdivision Finance
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Willingness to pay
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zulfiqar, Farhad,
Relator term Chairperson
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tsusaka, Takuji W.,
Relator term Examination Committee
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Himanshu, Sushil Kumar,
Relator term Examination Committee
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Her Majesty the Queen{u2019}s Scholarships, Thailand,
Relator term Scholarship Donor
810 2# - SERIES ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Asian Institute of Technology.
Title of a work Thesis ;
Volume/sequential designation no. AB-23-05
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Full-Text
Uniform Resource Identifier <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21482">http://203.159.5.9/ait-thesis/detail.php?q=B21482</a>
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Cataloger's initials, CIN (RLIN) 241017
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type 71-e-Theses
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Barcode Barcode : -
CREATED CREATED : 2024-04-10
RECORD Id RECORD # : i1351538x
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Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 18/08/2026   AIT Thesis no.AB-23-05 18/08/2026 18/08/2026 71-e-Theses
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