AI SearchCorporate brand management : (Record no. 23494)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818085208.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 011109s2001 th uu m rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11839326 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-01-91 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nguyen Trong Tan |
| 245 10 - TITLE STATEMENT | |
| Title | Corporate brand management : |
| Remainder of title | a case study of LG Electronics in Vietnam |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 48 leaves |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-01-91 |
| 500 ## - GENERAL NOTE | |
| General note | A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The future of many companies lies in brands. 1 Brand management is becoming more important than ever since more and more consumers only purchase well-known brands. While some companies too frequently segment the way they communicate some others maintain consistency in their communication strategy. Yet, consumers and other audiences seem to prefer organization that present themselves clearly and consistency. LG Electronics is one of successful that maintain a clearly and consistency communication strategy with both employees and external customers. The research looks at the process of changing and managing corporate brand at LG Electronics Corporation in Vietnam market. LG Electronics changed its corporate identity and brand image in 1995. The research will analyze why LG change the name and the process of building new brand image after change. The first part of the research focused on the marketing environment of Vietnamese market. Marketing environment was analyzed follow four aspects: {u2022} Legal environment for brand and trade mark protection {u2022} Distribution network characteristics {u2022} Advertising and promotion {u2022} Consumer behavior The second part will study the corporate identity of LG Electronics and how Company communicated with its employees and external consumers. In this part, LG's history, vision, philosophy and corporate culture were analyzed. Structure of LG brand after and before changing, the reasons for change also were studied. Finally, the communication strategy of LG was evaluated |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| Geographic subdivision | Vietnam |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronics |
| Geographic subdivision | Vietnam |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Broustai, Joel Francois, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bechter, Clemens, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Truong, Quang, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Partial, Government of Switzerland, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-01-91 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B07280">http://203.159.5.9/ait-thesis/detail.php?q=B07280</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11839326 |
| b | mnait |
| c | u |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240618 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 011109 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | u |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120610547 |
| CREATED | CREATED : 2001-09-11 |
| RECORD Id | RECORD # : i12262614 |
| LPATRON | LPATRON : 0 |
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| Barcode | Barcode : 30050120610539 |
| CREATED | CREATED : 2001-09-11 |
| RECORD Id | RECORD # : i12262626 |
| LPATRON | LPATRON : 1015900 |
| LCHKIN | LCHKIN : 2004-03-06 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050160083217 |
| CREATED | CREATED : 2016-04-05 |
| RECORD Id | RECORD # : i12971765 |
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| Barcode | Barcode : 30050120994305 |
| CREATED | CREATED : 2020-06-03 |
| RECORD Id | RECORD # : i13266111 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-01-91 | 30050120610547 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-01-91 | 30050120610539 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-01-91 | 30050160083217 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-01-91 | 30050120994305 | 18/08/2026 | 3 | 18/08/2026 | 20-AIT Publication |