AI SearchCorporate social responsibility : (Record no. 23624)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03434nas a2200421 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818085229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100601s2008 th uu|m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12077598 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-08-21 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nguyen Ngoc Diep Anh |
| 245 10 - TITLE STATEMENT | |
| Title | Corporate social responsibility : |
| Remainder of title | is it a brand core value? : a case study of Kuoni DMC |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 47, [44] leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-08-21 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in International Public Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2008 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The main objective of this study is to investigate the relationship between CSR and branding in order to ascertain whether CSR is a brand core value. Definitions of CSR are discussed before three methods of integrating CSR into business strategy such as integrated, selective and invisible are studied. Then strategies for communicating CSR are highlighted, as it is a way to "walk the talk". Based on the literature review a case study of Kuoni Group, a leading tour operator in tourism industry, is conducted to illustrate how a travel company practices CSR. As tourism is a double-edged sword, it has both positive and negative impacts on environment and society. It generates development, jobs, income and culture exchange but at the same time it sometimes destroys cultures and landscapes, contributing to global warming and environmental pollution. Practicing CSR can enhance the positive impact of tourism on people, destinations and economies. In addition, there are other reasons why CSR is needed for the travel company, such as customer demand, innovative products, and a way to increase the corporate brand awareness and reputation. However, how to benchmark CSR and how to measure the impact of CSR on brand are still questions which need to be answered. Therefore it might be too early to conclude that CSR is a brand core value. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social responsibility of business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Social aspects |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dimmitt, Nicholas J., |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donyaprueth Krairit, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Neal, Mark W., |
| Relator term | Examination Committee |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-08-21 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B01580">http://203.159.5.9/ait-thesis/detail.php?q=B01580</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12077598 |
| b | mnait |
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| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240329 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 100601 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | u |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120992598 |
| CREATED | CREATED : 2010-01-06 |
| RECORD Id | RECORD # : i12635972 |
| LPATRON | LPATRON : 1021326 |
| LCHKIN | LCHKIN : 2011-03-30 |
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| Barcode | Barcode : 30050120012660 |
| CREATED | CREATED : 2012-11-14 |
| RECORD Id | RECORD # : i12716157 |
| LPATRON | LPATRON : 1024466 |
| LCHKIN | LCHKIN : 2013-06-25 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120360309 |
| CREATED | CREATED : 2016-03-06 |
| RECORD Id | RECORD # : i13015461 |
| LPATRON | LPATRON : 0 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no.SM-08-21 | 30050120992598 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no.SM-08-21 | 30050120012660 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no.SM-08-21 | 30050120360309 | 18/08/2026 | 18/08/2026 | 40-Archives |