AI SearchCreation of a customer journey map (CJM) and Improvement of customer relationship Management (CRM) platform for Wecosytem company (Record no. 24310)
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| fixed length control field | 02578nas a2200337 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818085424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230810s2022 th uu m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12410755 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Intern Proj. no.SM-20- |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ritthikrai Moolanahsiri |
| 245 10 - TITLE STATEMENT | |
| Title | Creation of a customer journey map (CJM) and Improvement of customer relationship Management (CRM) platform for Wecosytem company |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 17 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Intern Project; |
| Volume/sequential designation | no. SM-20- |
| 500 ## - GENERAL NOTE | |
| General note | An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Intern Project (M.B.A.) - Asian Institute of Technology, 2020 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A customer journey map (CJM) helps a company understand their business by each step when their customers or their client receive the products or services from a company. This intern project will show the customer journey map of the Wecosystem company, including the research information of the company from interviewing and collecting data. When the company has the CJM, they also can use the social networks to create the rates of sale such as using the social networks to sponsor, and improving the customer relationship management (CRM) platform. The sponsored with social networks can help to increase the rate of sale in short term, but the customer relationship management can provide the long term of sale because of the data analytics. The CRM will help to analyze the best option for their customers or their clients, including the good experience for them and providing the good satisfaction as well. Finally, this intern project suggests the Wecosystem company to continue the CRM program and find a new CRM program that is appropriate with the company to maintain and increase the rate of sale in long run. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levermore, Roger, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Badir, Yuosre F. M., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ransom, Lakeesha K., |
| Relator term | Examination committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Royal Thai Government, |
| Relator term | Scholarship Donor |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology Fellowships, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Intern Project; |
| Volume/sequential designation | no. SM-20- |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B19750">http://203.159.5.9/ait-thesis/detail.php?q=B19750</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12410755 |
| b | mnait |
| c | m |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 250411 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 230810 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | m |
| -- | 0 |
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