AI SearchCultural and heritage tourism development : (Record no. 24892)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03785nas a2200409 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818085559.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170608s2015 th uu|m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12184731 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-15-01 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shwe Thein |
| 245 10 - TITLE STATEMENT | |
| Title | Cultural and heritage tourism development : |
| Remainder of title | tourist's satisfaction with tourism products of Mrauk Oo, Myanmar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 77 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-15-01 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research report (M.B.A.) - Asian Institute of Technology, 2015 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Tourism in Myanmar has been significantly booming since the government has positively changed in 2008. Numbers of tourists' arrival are exponentially increasing. Likewise, numbers of tou rism related business has also relatively growing. As a result, service industry becomes the most important sector of Myanmar economy, which accounts for over 38 percent of annual GDP. However, tourism in Myanmar is only being operated mainly in four dest inations Yangon, Inle Lake, Mandalay and Bagan. Therefore, the aim of this research is to expand tourism destination by promoting a new underdeveloped destination called MraukOo which is famous among Myanmar people for its religious buildings scattered aro und the town, presenting the diversity of ancient Rakhine architectural styles of 15 th to 18 th century. In order to develop new destination, the analysis of Tourists' Satisfaction provides strength and weakness upon current capacity so as to be able to m aintain or implement different areas in MraukOo. In this study, attempts have been made to evaluate domestic visitors and international tourists' satisfaction on tourism products such as; attraction - recreation, infrastructure, transportation/travel, accomm odation and catering according to their travel experience. Data was collected from questionnaires survey based on domestic and international visitors' travel experience and key informant interview with MOHT officials and private stakeholders. The research study has also led to recommendations, one of which is the maintenance of culture and costume of Rakhine which is the only factor that made visitors highly satisfied to visit MraukOo. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Heritage tourism |
| Geographic subdivision | Myanmar |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| Geographic subdivision | Developing countries |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferguson, David, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zimmermann, Willi, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Norwegian Ministry of Foreign Affairs, |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-15-01 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B01646">http://203.159.5.9/ait-thesis/detail.php?q=B01646</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12184731 |
| b | mnait |
| c | m |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240413 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 170608 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | m |
| -- | 0 |
| 962 ## - | |
| -- | 000:001:PDF:b1218473:003152:0:0:0:0:0:0 |
| -- | Click to view Abstract |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120524441 |
| CREATED | CREATED : 2017-08-06 |
| RECORD Id | RECORD # : i13081019 |
| LPATRON | LPATRON : 1027443 |
| LCHKIN | LCHKIN : 2017-01-11 |
| RENEWALS | # RENEWALS : 0 |
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| -- | IUSE3 : 3 |
| -- | TOT CHKOUT : 1 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120402945 |
| CREATED | CREATED : 2017-07-20 |
| RECORD Id | RECORD # : i13090926 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no.SM-15-01 | 30050120524441 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no.SM-15-01 | 30050120402945 | 18/08/2026 | 18/08/2026 | 40-Archives |