AI SearchCustomer experience with m-retailer in China : (Record no. 25186)
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| 000 -LEADER | |
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| fixed length control field | 03604nas a2200349 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818085640.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230918s2022 th uu m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12413513 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Diss. no.DBA-SOM-22-04 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guo, Shuli |
| 245 10 - TITLE STATEMENT | |
| Title | Customer experience with m-retailer in China : |
| Remainder of title | application design and behavioral outcomes |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 148 : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Dissertation ; |
| Volume/sequential designation | no. DBA-SOM-22-04 |
| 500 ## - GENERAL NOTE | |
| General note | A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Asian Institute of Technology, 2022 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study is designed to understand customer experience in mobile retailing environment in China. The model included the retail mobile application customer experience (MACX) and the antecedent factors of it (i.e., perceived usefulness, usability, and enjoyment); mobile application (mobile app) design attributes (i.e., security and privacy, responsiveness, functions, payment and delivery, promotions, as well as informative); the behavioral outcomes (i.e., customer loyalty and word-ofmouth), and external factors (i.e., trust, perceived value, and satisfaction after delivery) of MACX. The research employed a quantitative research method, the target population was Chinese mobile commerce consumers. The data was analyzed by IBM SPSS Statistics 27 for basic data analysis, IBM SPSS Amos 27 Graphics for Structural Equation Modeling to test latent variables path analysis, and PROCESS macro v3.5 for observed variables path analysis. The finding of this study proved content, promotion, and informative of the mobile app design attributes were positively related to perceived usefulness. Responsiveness, function, payment and delivery, as well as promotion of the mobile app design attributes were positively related to perceived usability. Payment and delivery, as well as promotion of the mobile app design attributes were positively related to enjoyment. As the antecedent factors of MACX, perceived usefulness, usability, and enjoyment had positive impact on MACX. Besides, trust and perceived value, as mediators, had indirect effect on MACX through behavioral outcomes (i.e., loyalty and word-ofmouth) of retail mobile apps. And satisfaction after delivery, as the moderator, strengthened the relationship of MACX and loyalty. In the practical sense, identifying attributes of app design that positively impact on customer experience, and knowing the existing relationship of customer experience and loyalty as well as word-of-mouth in mobile retailing environment in China helps retailers to provide customers with an optimized customer experience, which is one of the key drivers of an online retailer{u2019}s competitiveness. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mobile apps |
| General subdivision | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tocquer, Gerard, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Huynh, Trung Luong, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Badir, Yuosre F. M., |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology Fellowship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Dissertation ; |
| Volume/sequential designation | no. DBA-SOM-22-04 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B19947">http://203.159.5.9/ait-thesis/detail.php?q=B19947</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12413513 |
| b | mnait |
| c | m |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 250411 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 230918 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | m |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 67-Electronic Resource |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2023-09-13 |
| RECORD Id | RECORD # : i1346453x |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Diss. no.DBA-SOM-22-04 | 18/08/2026 | 18/08/2026 | 67-Electronic Resource |