AI SearchCustomer migration : (Record no. 25192)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03976nas|a2200433 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818085642.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100200s1999 th uu m rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11777837 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-99-123 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wantanee Thaithiang |
| 245 10 - TITLE STATEMENT | |
| Title | Customer migration : |
| Remainder of title | an analysis within the Thai chemical industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 71 leaves |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-99-123 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research studies project report (M.B.A) - Asian Institute of Technology, 1999 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Customer migration is recently a vital problem found in chemical industry where there are many potential suppliers in the chemical market. In attacking this problem, the research study was to trace the lost customers, both end-users and dealers, who were reported lost contact from a company for a long time or at least 1 year. The study aims to identify their buying behavior, expectations and perception on the company performance as well as to reveal the causes of leaving or switching supplier. From data gathering, it shows that the customers have high expectations regarding the product quality, product availability, price, delivery service and problem-solving as well as credit term but apart from the quality, the company can not live up to their expectations. Accordingly, the reasons for why they left are mainly focused on high price, product availability and problem-solving. By average, the customer perception toward the company performance is rather acceptable. Thus, it appears that the number of lost customer is less than those who are still doing the business with the company. This group of people was found lost because of less frequency in purchase during the last period. In order to draw the customer retention, the company should focus on the price, not the price reduction but value added or meaningful compensation. Another important issue is product availability to meet the urgent need of the customers, in this regard the distribution system should be brought into the brainstorming session to find the possible solution. Last but not least is the issue on problem- solving that the company should introduce TQM and Re-engineering approach for both incremental and radical changes in the organization. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer satisfaction |
| Geographic subdivision | Thailand |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bechter, Clemens, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swierczek, F.W., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tang, John C.S., |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | The Royal Government of the Netherlands (HRID), |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-99-123 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B12253">http://203.159.5.9/ait-thesis/detail.php?q=B12253</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11777837 |
| b | mnait |
| c | u |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240421 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 000210 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | u |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120680169 |
| CREATED | CREATED : 2000-10-02 |
| RECORD Id | RECORD # : i12175134 |
| LPATRON | LPATRON : 1016615 |
| LCHKIN | LCHKIN : 2006-09-02 |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 3 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120680177 |
| CREATED | CREATED : 2000-10-02 |
| RECORD Id | RECORD # : i12175146 |
| LPATRON | LPATRON : 1015375 |
| LCHKIN | LCHKIN : 2004-09-10 |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 1 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050160085907 |
| CREATED | CREATED : 2016-04-29 |
| RECORD Id | RECORD # : i12965868 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120999205 |
| CREATED | CREATED : 2020-05-22 |
| RECORD Id | RECORD # : i13271040 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-99-123 | 30050120680169 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-99-123 | 30050120680177 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-99-123 | 30050160085907 | 18/08/2026 | 18/08/2026 | 40-Archives | ||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-99-123 | 30050120999205 | 18/08/2026 | 3 | 18/08/2026 | 20-AIT Publication |