AI SearchAdvertising strategies in the cosmetic clinics industry : (Record no. 2613)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03590nas a2200421 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817161754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170223s2014 th uu|m rtt 0| a1engxd |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12179838 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Proj. no.SM-14-06 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peeraya Thongkruer |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising strategies in the cosmetic clinics industry : |
| Remainder of title | a study of Wuttisak and Nitipon Clinics' advertising strategies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 31 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Project ; |
| Volume/sequential designation | no.SM-14-06 |
| 500 ## - GENERAL NOTE | |
| General note | A project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | It is interestingly challenging for companies that have competed in the fast-changing world such as cosmetic industry in Thailand where there are many strategies especially advertising strategy on television in order to carry out their business and even to become the dominant and the leader. This project presents the advertising strategies used by the dominants clinics in Thailand which are Wuttisak clinic and Nitipon clinic and also presents how both clinics react and compete to each other under game theory. Their advertising strategies can be obviously seen from each of their advertisings on television and their competitive actions under game theory can be assumingly analysed by relying on several reliable resources such as online business articles and business news. By initially focusing on customers instead of competitors, Wuttisak clinic decided to use a new way instead of a traditional way to play in this cosmetic industry which is bringing out the importance of beauty by using a number of celebrities to convey it through television advertisings. Focusing on the rivals, Nitipon clinic keep advertising as same as what Wuttisak clinic do. Short movie, Word-of-mouth interview, Korean and Thai trends, persuasive words or even sign, slide of life and celebrity endorsement can be considered as their both advertising strategies. It seems that celebrity endorsement might be one of the decisive factors that make Wuttisak clinic become a winner in this competition and the leader in this cosmetic industry |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Project (M.B.A.) - Asian Institute of Technology, 2014 |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Wuttisak Clinic |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Nitipon Clinic |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cosmetics industry |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Cosmetics |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winai Wongsurawat, |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Badir, Yuosre, |
| Relator term | Examination Committee |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Project ; |
| Volume/sequential designation | no.SM-14-06 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B01231">http://203.159.5.9/ait-thesis/detail.php?q=B01231</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12179838 |
| b | mnait |
| c | m |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240411 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 170223 |
| First date, FD (RLIN) | m |
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| 962 ## - | |
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| -- | Abstract |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120408066 |
| CREATED | CREATED : 2017-02-23 |
| RECORD Id | RECORD # : i13068581 |
| LPATRON | LPATRON : 1029194 |
| LCHKIN | LCHKIN : 2018-12-09 |
| RENEWALS | # RENEWALS : 0 |
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| -- | TOT CHKOUT : 2 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120404115 |
| CREATED | CREATED : 2017-05-22 |
| RECORD Id | RECORD # : i13078951 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT Proj. no.SM-14-06 | 30050120408066 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT Proj. no.SM-14-06 | 30050120404115 | 17/08/2026 | 17/08/2026 | 40-Archives |