AI SearchDesigning a security software distribution channel strategy in the digital world (Record no. 27666)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818090322.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260625s20269999th u ms t 000 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12512187 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Diss. no.DBA-SOM-26-07 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nguyen Quang Trong |
| 245 10 - TITLE STATEMENT | |
| Title | Designing a security software distribution channel strategy in the digital world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2026 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 236 leaves : |
| Other physical details | ill.+ |
| Accompanying material | 1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Dissertation ; |
| Volume/sequential designation | no. DBA-SOM-26-07 |
| 500 ## - GENERAL NOTE | |
| General note | A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Asian Institute of Technology, 2026 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This action research study investigates the design of an optimized B2B distribution channel strategy for SecureGuard within the complex cybersecurity landscape of Vietnam. Faced with intense competition and low local visibility, the study addresses the need for a localized strategic approach to product positioning and channel governance in an AI-driven digital world. Employing an action research methodology supported by thematic coding of 23 expert interviews, the research identifies that successful positioning transcends technical superiority, requiring a robust alignment of internal capabilities and relational trust. The study develops two original frameworks, the Interpretive-Governance Positioning (IGP) model and the Capability{u2013}Translation{u2013}Governance (CTG) model, to bridge the gap between global AI capabilities and local market execution. Findings demonstrate that strategic success is predicated on three pillars: strengthening local technical presence through Vietnamese-language support, empowering channel partners via tiered incentives and co-branded marketing, and localizing AI interfaces to meet specific domestic regulatory and cultural needs. Furthermore, the study integrates a Balanced Scorecard approach to systematically measure performance across customer satisfaction, partner engagement, and financial growth. The thesis concludes that SecureGuard{u2019} s competitive advantage in Vietnam depends on a strategic shift from pure product innovation to a sustained, localized investment in channel relationships and governance structures. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| Geographic subdivision | Vietnam |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic trading of securities |
| Geographic subdivision | Vietnam |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels |
| Geographic subdivision | Vietnam |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Badir, Yuosre F.M., |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chaklam Silpasuwanchai, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Junaid, Muhammad, |
| Relator term | Examination Committee |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Dissertation ; |
| Volume/sequential designation | no. DBA-SOM-26-07 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B24608">http://203.159.5.9/ait-thesis/detail.php?q=B24608</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12512187 |
| b | mnarc |
| c | a |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 260626 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 260626 |
| First date, FD (RLIN) | m |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 67-Electronic Resource |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2026-06-25 |
| RECORD Id | RECORD # : i13609774 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Diss. no.DBA-SOM-26-07 | 18/08/2026 | 1 | 18/08/2026 | 67-Electronic Resource |