AI SearchDeveloping a competitive strategy : (Record no. 28179)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818090451.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 011109s2001 th uu m rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11839211 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-01-75 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dang Anh Tuan |
| 245 10 - TITLE STATEMENT | |
| Title | Developing a competitive strategy : |
| Remainder of title | a case study of the Thanglong Garment Company in Hanoi, Vietnam |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 43,[24] leaves |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-01-75 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research study aims at developing a competitive strategy for jacket category at the Thanglong Garment Company (Thaloga) in Vietnamese market. Like other companies in the textile and garment industry, Thaloga operation depends on orders of customers mostly from foreign customers. The majority of company's production is for export. The company had focused on domestic market in the last three years. The research examines external environment in which Thaloga operates. Opportunities identified are government prefen-ed treatment in tax and soft loans, growing economy with increasing purchasing power, large unexploited domestic market, good customer perception about domestic ready made garment, and favorable weather condition for jacket category. Threats include intensive competition from Chinese goods and increasing competition from existing companies. For company internal environment, it has strong capability in design and production with large production capacity. Weakness includes lack of customer understanding and customer oriented product development. The jacket product category seems to be stuck in the middle with no clear advantage in terms of price and product variety. Three competitive strategies are developed and evaluated, in which cost leadership strategy is recommended to the company to compete in the future. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competition |
| Geographic subdivision | Vietnam |
| -- | Hanoi |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ramachandran, Neelakantan, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Truong, Quang, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Deussen, Arne, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | The Government of Switzerland/ Swiss Development Cooperation (SA V), |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-01-75 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B07381">http://203.159.5.9/ait-thesis/detail.php?q=B07381</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11839211 |
| b | mnait |
| c | u |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240618 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 011109 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | u |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120610851 |
| CREATED | CREATED : 2001-09-11 |
| RECORD Id | RECORD # : i12262389 |
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| CREATED | CREATED : 2001-09-11 |
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| Barcode | Barcode : 30050160083373 |
| CREATED | CREATED : 2016-04-05 |
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| CREATED | CREATED : 2020-02-15 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-01-75 | 30050120610851 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-01-75 | 30050120610844 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-01-75 | 30050160083373 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-01-75 | 30050120910038 | 18/08/2026 | 3 | 18/08/2026 | 20-AIT Publication |