Developing Baria-Vungtau Tourism : (Record no. 28251)

MARC details
000 -LEADER
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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260818090505.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011109s2001 th uu m rtt 00| a1eng d
035 ## - SYSTEM CONTROL NUMBER
System control number .b11839351
099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number AIT RSPR no. SM-01-96
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Tran My Hanh
245 10 - TITLE STATEMENT
Title Developing Baria-Vungtau Tourism :
Remainder of title a strategic analysis
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bangkok :
Name of publisher, distributor, etc. Asian Institute of Technology,
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 54, [12] leaves
490 1# - SERIES STATEMENT
Series statement Research studies project report ;
Volume/sequential designation no. SM-01-96
500 ## - GENERAL NOTE
General note A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502 ## - DISSERTATION NOTE
Dissertation note Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001
520 ## - SUMMARY, ETC.
Summary, etc. Tourism is one of the most important industry of BaRia-VungTau province. In recent years, tourism has contributed greatly to the budget and development of VungTau City. In order to sustain this vital source of incomes, development and competence, studies have to be canied out so as to shed light on the real and potential situation of tourism which leads to get precise information for appropriate and effective planning, · policies. In this report, the research study may provide useful information for planning and development of destination mix of VungTau City tourism industry. The objectives of the research study are to measure the priorities of elements of destination mix in a coastal tourism area, to measure tourists' perceptions towards destination mix of VungTau city and to overview the realities of destination mix of VungTau tourism. From such information, an analysis of current situation and an improvement plan for destination mix of VungTau city will be done. Through literature review and interview with experts in the tourism industry, thirty two sub-elements of attractions and services of coastal destination are identified. These thirty two sub-elements are grouped into seven groups of elements: attractions, facilities, infrastructure, service, hospitality, cost of service and marketing. It can be called the destination mix Model. The relative priorities of all sub-elements, and elements will be ranked by using AHP method. Based on the framework, questionnaire is constructed, to get tourist perception towards all elements of destination mix of BaRia-VungTau tourism. Based on the framework, the author also conducted interview and collected secondary data of BaRiaVungTau destination mix. From these findings, attractiveness of BaRia-VungTau destination will be discussed and analyzed. The major problems facing BaRia-VungTau destination also mentioned. Finally, recommendations for developments and planning of destination mix are made based on the above analysis. The study results may provide useful information for local government, local tourism bureau, travel agencies, investors and other related sectors in planning, managing, and development tourism destination mix in a more effective and efficient way.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
Geographic subdivision Vietnam
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Swierczek, F.W.,
Relator term Chairperson
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Truong, Quang,
Relator term Examination Committee
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bechter, Clemens,
Relator term Examination Committee
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Government of Switzerland/ Swiss Development Cooperation (SAV),
Relator term Scholarship Donor
810 2# - SERIES ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Asian Institute of Technology.
Title of a work Research studies project report ;
Volume/sequential designation no. SM-01-96
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Full-Text
Uniform Resource Identifier <a href="http://203.159.5.9/ait-thesis/detail.php?q=B07285">http://203.159.5.9/ait-thesis/detail.php?q=B07285</a>
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 011109
First date, FD (RLIN) m
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
l mnait
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
l mnarc
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type 20-AIT Publication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type 40-Archives
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Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 18/08/2026 50.00   AIT RSPR no. SM-01-96 30050120610448 18/08/2026 1 18/08/2026 20-AIT Publication
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 18/08/2026 50.00   AIT RSPR no. SM-01-96 30050120610430 18/08/2026 2 18/08/2026 20-AIT Publication
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 18/08/2026     AIT RSPR no. SM-01-96 30050160083167 18/08/2026 1 18/08/2026 40-Archives
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 18/08/2026 50.00   AIT RSPR no. SM-01-96 30050120923239 18/08/2026 3 18/08/2026 20-AIT Publication
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