AI SearchDevelopment of a dynamic market penetration model for technology based electric home appliances (Record no. 28741)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03747nam a2200469 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818090636.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170398 th eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b1019793x |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no. 1147 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sumitri, Jeanne |
| 245 10 - TITLE STATEMENT | |
| Title | Development of a dynamic market penetration model for technology based electric home appliances |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1975 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 58 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. 1147 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering of the Asian Institute of Technology, Bangkok, Thailand . |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Eng.) - Asian Institute of Technology, 1975 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In this study a general model is developed to forecast the market penetration of some high price electric home appliances. Products which are considered in this research are : black-and-white TV, color TV and refrigerator. The model is developed on the basis of some economic factors, such as household income· distribution and price of the appliance. The increment of the ownerships is formulated as proportional to both fraction of households who .have not bought the appliance yet and those who have owned it already. For luxury items, such as color TV, the market penetration is found not to be influenced much by the households who have the appliance already. The model is modified in forecasting the sale of black-and-white TV after color TV is introduced to the market of the country under study. The modification is based on predicting the percentage of replacement of old black-and-white TV by new ones. The developed model is applied to black-and-white TV in three developing countries : R.O.C., Singapore, and Republic of Korea, color TV in R.O.C. and Singapore, and refrigerator in R.O.C. A procedure is developed to estimate the TV signal receiving range in Korea based on limited data. Color TV was introduced to the market of Singapore last year, no historical data about the sale is available. A technique is presented to forecast the ownerships of this appliance in this country. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Household appliances |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharif, M. N., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pakorn Adulbhan, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Woo, Wai-Ling, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Government of Australia, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. 1147 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B24147">http://203.159.5.9/ait-thesis/detail.php?q=B24147</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1019793x |
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| c | x |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 260519 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 2 |
| Cataloger's initials, CIN (RLIN) | 951012 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | x |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050003022661 |
| CREATED | CREATED : 1994-05-16 |
| RECORD Id | RECORD # : i10237616 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050003022687 |
| CREATED | CREATED : 1995-10-13 |
| RECORD Id | RECORD # : i10237628 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050003022653 |
| CREATED | CREATED : 1995-08-01 |
| RECORD Id | RECORD # : i11778271 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050003022679 |
| CREATED | CREATED : 1995-08-01 |
| RECORD Id | RECORD # : i11778283 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
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| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050160088042 |
| CREATED | CREATED : 2016-04-05 |
| RECORD Id | RECORD # : i12971510 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Thesis no. 1147 | 30050003022661 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Thesis no. 1147 | 30050003022687 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Thesis no. 1147 | 30050003022653 | 18/08/2026 | 3 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no. 1147 | 30050003022679 | 18/08/2026 | 4 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no. 1147 | 30050160088042 | 18/08/2026 | 18/08/2026 | 40-Archives |