AI SearchDigital connect with farmers and digital influencers for East West Seed India products (Record no. 30244)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03379nas a2200397 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818093822.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220531s20249999th a ms tm 000 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12385219 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Internship Report no.AB-24-01 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jagadeesh, Vachana |
| 245 10 - TITLE STATEMENT | |
| Title | Digital connect with farmers and digital influencers for East West Seed India products |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 62 leaves : |
| Other physical details | ill. + |
| Accompanying material | 1online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Internship Report ; |
| Volume/sequential designation | no. AB-24-01 |
| 500 ## - GENERAL NOTE | |
| General note | A Internship report submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management in Agribusiness Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Internship report (M. Am.) - Asian Institute of Technology, 2024 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This internship report gives a detailed account of my internship at East West Seed Company for the project titled "Digital Connect with Farmers and Digital Influencers for East West Seed India Products". The report delves into the company{u2019}s mission, its innovative products tailored to tropical climates, and its efforts to empower farmers through training and support. It highlights the company{u2019}s significant role in enhancing food production, rural livelihoods, and agricultural sustainability. The primary aim of the internship was to bridge gap in existing digital marketing strategies to connect with farmers and leverage digital influencers for promoting East West Seed India products. The process involved conducting market research, analyzing digital trends, creating social media content, and collaborating with influencers and campaigning for the farmers at local field level and also at the Krishi mela(exhibition) using WhatsApp bot service. The results of the internship include several outcomes, such as the effective execution of digital marketing campaigns, increased interaction with farmers on digital platforms, and improved brand awareness via influencer collaborations. Through a comprehensive analysis, the report provides recommendations for strengthening the company{u2019}s market presence, and boost their sales and trust among the customer. Overall, this internship greatly improved my abilities in content development, market research, digital marketing, and working with outside stakeholders. My future professional goals in the fields of agribusiness and digital marketing will benefit greatly from these skills. |
| 610 #0 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | East West Seed Company |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social influence |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zulfiqar, Farhad, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Himanshu, Sushil Kumar, |
| Relator term | Co-Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Datta, Avishek, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yaseen, Muhammad, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | AIT Scholarships, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Internship Report; |
| Volume/sequential designation | no. AB-24-01 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21455">http://203.159.5.9/ait-thesis/detail.php?q=B21455</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12385219 |
| b | mnait |
| c | a |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 260619 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 241010 |
| First date, FD (RLIN) | m |
| -- | h |
| -- | a |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 71-e-Theses |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2024-10-16 |
| RECORD Id | RECORD # : i13517028 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Internship Report no.AB-24-01 | 18/08/2026 | 18/08/2026 | 71-e-Theses |