AI SearchDigitization and metadata for a corporate marketing database : (Record no. 30423)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03493nas|a2200433 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818093849.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260799s1998 th u m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11756482 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no. IM-98-17 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wipawee Suriyakul Na Ayudhaya |
| 245 10 - TITLE STATEMENT | |
| Title | Digitization and metadata for a corporate marketing database : |
| Remainder of title | feasibility and evaluation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 63 p. : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. IM-98-17 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering, School of Advanced Technologies |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Eng.) - Asian Institute of Technology, 1998 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Printed marketing information can be difficult to organize and to share within corporations. Staff members at many levels have trouble finding and accessing the brochures they need. Once they have them, it is difficult for them to manage their own copies and to keep them up to date, as new brochures are published continually. Can information systems be used to share such information more efficiently, and can such systems be cost-effective? This thesis project has implemented an image database of marketing brochures at a large telecommunications company in Bangkok and evaluated how staff members then used the information in their work. For the maintainers of the brochure collection, an Oracle database was developed using Oracle Developer2000. A Java servlets linked to this database provides the user interface. Once the users learned and used the system for their work, surveys, and interviews showed that they find the electronic system easier and faster to use than the traditional paper based system. As it is essential to keep such systems up-to-date, the evaluation estimated the labor requirements both for setting up this system initially and for maintaining it on an ongoing basis. The descriptive categories designed for this system must change flexibly as the market evolves. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Metadatabases |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baker, Thomas H., |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vatcharaporn Esichaikul, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Devadason, Francis Jawahar, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | The International Engineering Public Company Limited, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. IM-98-17 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B12892">http://203.159.5.9/ait-thesis/detail.php?q=B12892</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11756482 |
| b | mnait |
| c | y |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240418 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 990726 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | y |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120820203 |
| CREATED | CREATED : 1999-07-26 |
| RECORD Id | RECORD # : i12145233 |
| LPATRON | LPATRON : 1009560 |
| LCHKIN | LCHKIN : 2002-10-03 |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 3 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120820229 |
| CREATED | CREATED : 1999-07-26 |
| RECORD Id | RECORD # : i12145245 |
| LPATRON | LPATRON : 1017089 |
| LCHKIN | LCHKIN : 2006-05-22 |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 4 |
| -- | TOT RENEW : 1 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050160074158 |
| CREATED | CREATED : 2016-04-25 |
| RECORD Id | RECORD # : i12952187 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050160074141 |
| CREATED | CREATED : 2016-04-25 |
| RECORD Id | RECORD # : i12952199 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Thesis no. IM-98-17 | 30050120820203 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Thesis no. IM-98-17 | 30050120820229 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no. IM-98-17 | 30050160074158 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no. IM-98-17 | 30050160074141 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives |