AI SearchThe dilemma of choosing a distribution route : (Record no. 30428)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03264nas a2200421 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818093850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090601s2008 th uu m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12057150 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Proj. no.SM-08-14 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Acharya, Nabajyoti |
| 245 14 - TITLE STATEMENT | |
| Title | The dilemma of choosing a distribution route : |
| Remainder of title | a case study of Wyeth Limited-India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 37 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Project ; |
| Volume/sequential designation | no. SM-08-14 |
| 500 ## - GENERAL NOTE | |
| General note | A project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Project (M.B.A.) - Asian Institute of Technology, 2008 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The efforts of serving the target customers at their right place and right moments had been a traditional practice of each successful business. Every customer wants to find their needs in best possible price and quantity Iquality within their convenient locality. This has become the basic framework of modem retail industry. This study had been done to understand how a global player face challenges in an emerging market in many distribution as well as promotional issues. The global strategies of the company may not be equally effective in such markets. A case study had been picked up to find out favorable solutions of the dilemma of global player while launching a range of nutritional products with some legal constrains. It become a critical situation when the company enters an emerging market with new product lines but they can't promote it commercially due to legal constrains in the promotion of the particular category of the product. Wyeth Limited is globally well-known as a drug maker, but they have also a business of nutritional products. They faced a dilemma in choosing the right distribution route to cater the Indian market. This study had been conducted to analyze Wyeth's strategic situation considering the proposal to launch their nutritional ranges of products. A structured interview had been conducted to collect few primary data directly from the market. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Wyeth Limited, India |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Drugs |
| Geographic subdivision | India |
| General subdivision | Makarting |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shankar, Ravi, |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winai Wongsurawat, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | AIT Fellowship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Project ; |
| Volume/sequential designation | no. SM-08-14 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12057150 |
| b | multi |
| c | m |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 260325 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 090601 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | m |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120589436 |
| CREATED | CREATED : 2012-05-09 |
| RECORD Id | RECORD # : i12693376 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120231971 |
| CREATED | CREATED : 2016-04-20 |
| RECORD Id | RECORD # : i12938890 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120975387 |
| CREATED | CREATED : 2020-06-11 |
| RECORD Id | RECORD # : i13308245 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Proj. no.SM-08-14 | 30050120589436 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Proj. no.SM-08-14 | 30050120231971 | 18/08/2026 | 18/08/2026 | 40-Archives | ||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Proj. no.SM-08-14 | 30050120975387 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | 50.00 |