AI SearchDistribution systems and channel networks of service operators in the Pakistan mobile phone industry : (Record no. 31172)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818094043.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031200s1999 th uu m rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11816910 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-99-132 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saeed, Hina |
| 245 10 - TITLE STATEMENT | |
| Title | Distribution systems and channel networks of service operators in the Pakistan mobile phone industry : |
| Remainder of title | a case study of Pakistan Telecom Mobile Ltd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 59, [18] leaves |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-99-132 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1999 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The cellular phone industry in Pakistan is at a beginning stage from market penetration aspect, yet it is extremely competitive due to the presence of three Service Operators. There are only 500,000 subscribers out of a population of 140 million. The encouraging factor is the 100% annual growth rate of the market. A very interesting situation has developed with the decision of Pakistan Telecommunication Company Ltd. (PTCL), the Government owned telecom company, deciding to staii its own cellular network in the country. Mostly the Government of Pakistan operates in sectors where it has complete or partial monopoly or is atleast the first operator. Pressures of financial, marketing, technological and adminish·ative challenges would be exh·emely testing. PTML is at the stage of evaluating the bidders and will be developing its sales and distribution, tariff packages, customer services, adve1iising campaigns and financial systems. For developing all these functions PTML will have to analyze the existing market practices and their feasibility for PTML. Traditionally the cellular service distribution systems are not known to be very efficient and the overall low peneh·ation creates some doubt about the distribution networks performance. The concept of dealers has evolved in the cell phone market very rapidly ever since the inception of the indush·y in early nineties. Initially all the Service Operators started with a concept of a tighter control and limited dealerships. In order to expand the market and reach a broader cross section of subscribers, the Service Operators started encouraging entities outside the organization to paiiicipate in securing business for them. Although the new members in the channel have been successful in bringing in business to the industry, they have attained a position of exploitative control over the Service Operators. They continue to secure higher profits and better incentives. Even though most of them are not happy since they are not making enough out of the service business. Thus, it is extremely essential for PTML to study the dealer market and make a strategic choice for its channel of distribution. A distribution system with an allied network of dealers and a greater element of control must be developed by PTML. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cellular telephone systems |
| General subdivision | Pakistan |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bechter, Clemens, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tocquer, Gerard A., |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Troung Quang, |
| Relator term | Examination committee |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-99-132 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B12405">http://203.159.5.9/ait-thesis/detail.php?q=B12405</a> |
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| Cataloger's initials, CIN (RLIN) | 001203 |
| First date, FD (RLIN) | m |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| Koha item type | 20-AIT Publication |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-99-132 | 30050120680110 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-99-132 | 30050120680094 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-99-132 | 30050160085816 | 18/08/2026 | 18/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-99-132 | 30050120991160 | 18/08/2026 | 3 | 18/08/2026 | 20-AIT Publication |