Diverse value propositions and innovative sustainable business models : (Record no. 31213)

MARC details
000 -LEADER
fixed length control field 04090nas a2200337 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260818094050.0
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035 ## - SYSTEM CONTROL NUMBER
System control number .b12413549
099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number AIT Diss. no.DBA-SOM-23-03
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ma, Chengxiang
245 10 - TITLE STATEMENT
Title Diverse value propositions and innovative sustainable business models :
Remainder of title a case study of a Thai village{u2019}s sustainable post-pandemic recovery
300 ## - PHYSICAL DESCRIPTION
Extent 197 :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement Dissertation ;
Volume/sequential designation no. DBA-SOM-23-03
500 ## - GENERAL NOTE
General note A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Business Administration
502 ## - DISSERTATION NOTE
Dissertation note Thesis (Ph.D.) - Asian Institute of Technology, 2023
520 ## - SUMMARY, ETC.
Summary, etc. Thailand{u2019}s service and industrial sectors were significantly damaged during the COVID-19 pandemic. This necessitates the implementation of sustainable postpandemic recovery tactics, and the development of diverse values through innovation, geared towards sustainable development and growth. This research reviews previous studies regarding innovative sustainable business models and the development and delivery of sustainable value propositions. Semi-structured interviews were conducted in Kiriwang Village, Nakhon Si Thammarat, Thailand, in order to observe the current conditions of three GDP sectors (agriculture, service, and industry) and, in combination with the innovative sustainable business model, to develop and deliver the diverse value propositions for related parties, as well as to improve the community and environment. From the data analysis, it was found that the income of most of the participants was significantly reduced. Also, two pandemic-related cases with positive economic outcomes were utilized, mainly due to their implementation of digital marketing and online platforms. From an environmental perspective, Kiriwang Village has significant and abundant natural resources that provide residents with a relatively high-quality lifestyle; therefore, most participants in all business sectors agreed that environmental protection should be implemented, despite the village{u2019}s environmental management system not being up-todate. Additionally, a lack of education about environmental protection and knowledge of waste control are the main environmental issues Kiriwang Village currently faces. Since a wider variety of businesses have established themselves in the village, the social climate within the village has changed. The positive aspects of this change include greater diversity among social groups and more promotion of Kiriwang Village as a whole, while negative impacts include residents becoming more self-oriented as competition between businesses rises. The value proposition, which was ultimately recommended, took into consideration a combination of the conditions existing in Kiriwang Village, suggestions from the interview participants, and successful case studies from other countries which had similar conditions. Following this are the proposed digital marketing, online platforms, environmental management systems, environment pollution early warning systems, turning waste into benefits, and ecotourism, recommended as having sustainable values to be integrated into Kiriwang{u2019}s innovative sustainable business model in the post-pandemic period.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sustainable development
General subdivision Technological innovations
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social responsibility of business
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ransom, Lakeesha K.,
Relator term Chairperson
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zimmermann, Willi,
Relator term Examination Committee
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zulfiqar, Farhad,
Relator term Examination committee
810 2# - SERIES ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Asian Institute of Technology.
Title of a work Dissertation ;
Volume/sequential designation no. DBA-SOM-23-03
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Full-Text
Uniform Resource Identifier <a href="http://203.159.5.9/ait-thesis/detail.php?q=B19943">http://203.159.5.9/ait-thesis/detail.php?q=B19943</a>
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a .b12413549
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a 250411
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 230918
First date, FD (RLIN) m
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
l mnarc
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type 67-Electronic Resource
909 ## - LOCAL ITEMS USED
Barcode Barcode : -
CREATED CREATED : 2023-09-13
RECORD Id RECORD # : i13464565
LPATRON LPATRON : 0
LCHKIN LCHKIN : -
RENEWALS # RENEWALS : 0
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Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 18/08/2026   AIT Diss. no.DBA-SOM-23-03 18/08/2026 18/08/2026 67-Electronic Resource
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