AI SearchE-commerce and customer relationship management systems (Record no. 32257)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818094331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020709s2001 th u m rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11856828 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-01-111 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chi, Chu Ying |
| 245 10 - TITLE STATEMENT | |
| Title | E-commerce and customer relationship management systems |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 53 leaves |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-01-111 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration,School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Most of the for-profit and not-for-profit organizations in the world, whether or not their businesses had prior involvement with the high-tech sector, are scrambling to understand and embrace the ever growing Internet and World Wide Web into their business processes. The reason is obvious: To enhance their current operations as well as to create new strategic opportunities by taking advantage of the global reaching nature of this new medium. According to the 80/20 rule, it is stated that 80% of a business's sales or profit is coming from 20% of the customer base. And according to the customer relationship management system provider NCR, the cost of gain a new customer and earn a profit from it is 10 times higher than earning a profit from a existing customer. And if we can increase the customer retention by just 5%, the potential increase in sales and subsequent profit can be up to 60%. This all can be served as proofs of the importance of understanding the customer's needs, as well as the urgency for every organization to develop better mechanisms of servicing customers and build a tighter relationship. And the rise of the Internet, and E-commerce, is posing the greatest threat as well as opp01tunity so far to all the business organizations to develop such mechanisms for better customer services, retention and profitability. This research aims to study the impact of the Internet on the customer relationship management systems of companies by looking at B2C components of companies in two distinctive industries: stock brokerage and book distribution by picking the reputable E commerce concerns in the respective industries. A special study of Commerzbank AG of Germany will further illustrate the administrative and project implementation side of CRM and the lessons learned by this major German commercial bank. The research will also try to make a comparison study of the differences exist between the pure on line companies and the brick-and-mortar firms which have adopted B2C E-business solutions. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce |
| General subdivision | Customer services |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bechter, Clemens, |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Sang-Kon, |
| Relator term | Examination committee |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-01-111 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B07304">http://203.159.5.9/ait-thesis/detail.php?q=B07304</a> |
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| Cataloger's initials, CIN (RLIN) | 020709 |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120923163 |
| CREATED | CREATED : 2002-06-14 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-01-111 | 30050120923163 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-01-111 | 30050120905558 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-01-111 | 30050120378947 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-01-111 | 30050160080643 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-01-111 | 30050120991236 | 18/08/2026 | 4 | 18/08/2026 | 20-AIT Publication |