AI SearchThe effects of online stimuli on consumers' purchase intention : (Record no. 35254)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220421s2020 th uu m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12383570 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Diss. no.SM-20-01 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Attasit Patanasiri |
| 245 14 - TITLE STATEMENT | |
| Title | The effects of online stimuli on consumers' purchase intention : |
| Remainder of title | a comparative study of different internet platforms |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 70 leaves : |
| Other physical details | ill. +1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Dissertation ; |
| Volume/sequential designation | no. SM-20-01 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Asian Institute of Technology, 2020 |
| 500 ## - GENERAL NOTE | |
| General note | A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Management, School of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The aim of this research is to answer the research question of whether consumers of online stores on social-based B2C e-commerce platforms think and act differently than the consumers of Web-based B2C e-commerce platforms and, if so, which metrics can be used to capture these differences. The main research model is constructed according to the Stimulus-Organism-Response model (S-O-R model). Additionally, this research is one of the first empirical studies that employs the S-O-R model as a main research model to explore online users{u2019} behavior. The results of the study demonstrate six findings which contrast with the previous literature. For the first and second findings, the two-way communication tools provided by Web-based and social-based B2C e-commerce platforms are not powerful enough to significantly affect the emotional needs of online consumers and the users{u2019} interpretation of online information. The third finding demonstrates that the risk perceived by consumers of both platforms in contemplating a particular purchase action does not significantly affect the emotional needs of consumers. The fourth finding demonstrates that the ability of both platforms to enhance user participation in the platforms{u2019} activities does not significantly affect the users{u2019} curiosity aroused while interacting with the platforms. The fifth finding demonstrates that consumers{u2019} emotional needs do not significantly affect online consumers{u2019} purchase intention with both platforms. The sixth finding demonstrates that the degree of users{u2019} attention while using both platforms does not significantly affect consumers{u2019} purchase intention. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers' preferences |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Online social networks |
| General subdivision | Marketing |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donyaprueth Krairit, |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vatcharaporn Esichaikul, |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Supasith Chonglerttham, |
| Relator term | Examination Committee |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Dissertation ; |
| Volume/sequential designation | no. SM-20-01 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B16146">http://203.159.5.9/ait-thesis/detail.php?q=B16146</a> |
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| Cataloger's initials, CIN (RLIN) | 220421 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type | Barcode | Copy number | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Diss. no.SM-20-01 | 18/08/2026 | 18/08/2026 | 67-Electronic Resource | |||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Diss. no.SM-20-01 | 18/08/2026 | 18/08/2026 | 40-Archives | 30050121040124 | 1 | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Diss. no.SM-20-01 | 18/08/2026 | 18/08/2026 | 20-AIT Publication | 30050121069453 | 1 | 50.00 | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Diss. no.SM-20-01 | 18/08/2026 | 18/08/2026 | 20-AIT Publication | 30050121069446 | 2 | 50.00 |