Airline web sites versus other travel web sites : (Record no. 3680)

MARC details
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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260817162043.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060517s2005 th uu|m rtt 0| a1eng d
035 ## - SYSTEM CONTROL NUMBER
System control number .b11987522
099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number AIT RSPR no.SM-05-39
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Singh, Suresh
245 10 - TITLE STATEMENT
Title Airline web sites versus other travel web sites :
Remainder of title an exploratory study of customer preference and its implications for airlines in India
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pathum Thani, Thailand :
Name of publisher, distributor, etc. Asian Institute of Technology,
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 32 leaves :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement Research studies project report ;
Volume/sequential designation no. SM-05-39
500 ## - GENERAL NOTE
General note A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502 ## - DISSERTATION NOTE
Dissertation note Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2005
520 ## - SUMMARY, ETC.
Summary, etc. Online travel is increasing all over the world. Air bookings generate more revenue than any other on line travel product. An increasing number of airlines provide ticketing through their web sites. There are other online travel sites where tickets can be booked along with other travel products like hotels, cars etc. Tickets booking directly at the airline web sites have threatened the existence of the online travel agents and there are conflicting predictions about the future of the airline web sites versus other online travel web sites. Internet has changed the rules of the game in the travel industry and an understanding of the customer is important for firms to adopt their business models to the changing environment. Setting up a web site takes a lot of investment and therefore all the on line travel players need to know how and why customers choose a web site to buy air tickets before devising their Internet strategies. The present study found that customers prefer airline web sites over other online travel web sites. Price is the most important reason why customers select a web site but this is not where airlines are perceived to do significantly better over other online travel agents. Speed, ease of transaction and trust are the reasons why customers prefer airline web sites to other online travel agents.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Airlines
General subdivision Customer services
Geographic subdivision India
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Airlines
General subdivision Reservation systems
Geographic subdivision India
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Swierczek, F.W.,
Relator term Chairperson
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Donyaprueth Krairit,
Relator term Examination Committee
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dimmitt, Nicholas J.,
Relator term Examination Committee
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element His Majesty The King of Thailand,
Relator term Scholarship Donor
810 2# - SERIES ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Asian Institute of Technology.
Title of a work Research studies project report ;
Volume/sequential designation no. SM-05-39
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Full-Text
Uniform Resource Identifier <a href="http://203.159.5.9/ait-thesis/detail.php?q=B09677">http://203.159.5.9/ait-thesis/detail.php?q=B09677</a>
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
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Cataloger's initials, CIN (RLIN) 060517
First date, FD (RLIN) m
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Koha item type 20-AIT Publication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type 22-AIT Thesis (Replacement)
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Koha item type 40-Archives
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Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 17/08/2026 50.00   AIT RSPR no.SM-05-39 30050120913123 17/08/2026 1 17/08/2026 20-AIT Publication
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 17/08/2026 50.00   AIT RSPR no.SM-05-39 30050120907299 17/08/2026 2 17/08/2026 20-AIT Publication
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 17/08/2026     AIT RSPR no.SM-05-39 30050120663439 17/08/2026 3 17/08/2026 22-AIT Thesis (Replacement)
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 17/08/2026     AIT RSPR no.SM-05-39 30050120378111 17/08/2026 1 17/08/2026 40-Archives
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