AI SearchEnhancing competitive advantage using information technology : (Record no. 38433)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818100103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020412s1996 th uu m rtm 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11852203 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no. SM-96-02 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mallari, Edward Bildan |
| 245 10 - TITLE STATEMENT | |
| Title | Enhancing competitive advantage using information technology : |
| Remainder of title | a case study of the Philippine Airlines, Singapore Airlines and Thai Airways International |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 169 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. SM-96-02 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.B.A.) - Asian Institute of Technology, 1996 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted in partial fulfillment of the requirements for the degree of Master in Business Administration, School of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Today, Information Technology (IT) is thriving in almost all business activities, becoming embedded in its operation and culture. In the case of the airline industry, the dependence on IT has become total; its effective exploitation is an increasingly vital part of the ability of airline companies to survive competitively. Thus, it is in this light that this study had been undertaken. Based on an in-depth analysis from the case studies of Philippine Airlines, Singapore Airlines and Thai Airways International, their IT profile and trends for the next five years were identified. IT sophistication was clarified using Nolan's 'stage growth' model and aspects ofIT management were facilitated using Galliers and Sutherland's Revised 'stage growth' model. From each of the case studies, a generic value chain was formulated using Porter's value chain analysis. With the increasing trend in user involvement and IT awareness in the airline companies examined, a high level of acceptance in the adoption process of IT was observed. Intensive utilization of IT was noted in the usage pattern of IT in airline business activities. The following effects in their work processes were noted when IT was introduced: restructuring of jobs and personnel; reduction of time scale in operation; and marked increase in company profit through reduced costs, increased staff productivity and maximized resource utilization. These affirms the previously studied impacts of IT on other information-intensive businesses. Furthermore, IT was regarded as effectively supporting the critical success factors in passenger and cargo services. Passenger Reservation, Yield Management and Cost & Revenue Management were considered as 'strategic' applications in the airline business. Lastly, recommendations were presented on how an airline company can enhance its competitive advantage using IT as a 'strategic' tool. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Information technology |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competition |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johri, Lalit M., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swierczek, F.W., |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vatcharaporn Esichaikul, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | DAAD (German Academic Exchange Service), |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. SM-96-02 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B14726">http://203.159.5.9/ait-thesis/detail.php?q=B14726</a> |
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| Cataloger's initials, CIN (RLIN) | 020412 |
| First date, FD (RLIN) | m |
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| Koha item type | 20-AIT Publication |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT Thesis no. SM-96-02 | 30050120551501 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT Thesis no. SM-96-02 | 30050120551485 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no. SM-96-02 | 30050120222038 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no. SM-96-02 | 30050120909667 | 18/08/2026 | 3 | 18/08/2026 | 20-AIT Publication | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | 50.00 | AIT Thesis no. SM-96-02 | 30050121064249 | 18/08/2026 | 4 | 18/08/2026 | 20-AIT Publication |