AI SearchAligning customer service with business strategy : (Record no. 3926)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03100nam a2200289 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817162121.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12341836 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nguyen, Khanh Ky |
| 245 10 - TITLE STATEMENT | |
| Title | Aligning customer service with business strategy : |
| Remainder of title | the case of Nuplex Masterbatch Vietnam |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathumthani : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Accompanying material | 1 online resource |
| 500 ## - GENERAL NOTE | |
| General note | A project study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business {u2013} Management of Technology (VN), School of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Nuplex masterbatch Vietnam has been established and run for quite long time but the company has still been loss of profit for many years due to inefficient management methods. In the intense competitive environment today, the company is urgently required to improve its business performance. From the financial year of 2016 (July, 2015 {u2013} June, 2016), the company has implemented the changes step-by-step in control and management methods to improve its performance. This research focuses on two main issues: First, the business strategy of the company has been studied to develop a new sustainable, long-term development direction for the company to survive in the competitive market. This study focused on analyzing the company{u201F}s business position, products, customers as well as competitors to point out the need of an efficient competitive strategy. From the inadequacies of the current status, a new business strategy has been developed and implemented gradually with step-by-step changes to achieve good results in a short time. Second focus is improving the performance of customer service activities, especially, in the distribution system. The distribution processes are analyzed carefully to find out the root cause of inefficiency in terms of cost and service level. Then, a tactical plan is developed to align these activities with new business strategy of the company. The improvement process is implemented in the form of Plan-Do-Check-Act cycle. The initial achievement from these improvements is a basis for long-term development of the company. This improvement method is also to be applied for other departments of the company. In addition, author also proposes some recommendations for future directions to align all company activities and function towards the new strategy in order to achieve better business performance. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business planning |
| Geographic subdivision | Vietnam |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services |
| Geographic subdivision | Vietnam |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Nuplex Masterbatch Vietnam |
| General subdivision | Customer services |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winai Wongsurawat, |
| Relator term | Co-Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Igel, Barbara, |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tritos Laosirihongthong, |
| Relator term | Examination committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Supasith Chonglerttham, |
| Relator term | Examination Committee |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B04778">http://203.159.5.9/ait-thesis/detail.php?q=B04778</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12341836 |
| b | mnait |
| c | j |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240423 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 200108 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | j |
| -- | 0 |
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