AI SearchAlliance strategies for electronic transaction companies in Thailand : (Record no. 3998)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04174nas|a2200457 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817162131.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040109s2003 th uu m rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11908816 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-03-72 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Busakorn Siriuthaikorn |
| 245 10 - TITLE STATEMENT | |
| Title | Alliance strategies for electronic transaction companies in Thailand : |
| Remainder of title | lessons from smart card companies in France |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 69 leaves |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-03-72 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in patiial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research report (M.Sc.) - Asian Institute of Technology, 2003 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In the electronic payment arena, payment via credit/ debit card is widely accepted thanks to Visa and MasterCard. However, the most of the credit/ debit cards are the magnetic stripe based which causes numerous fraud amounts. The magnetic sh·ipe is the old technology which is easily counterfeited. Therefore, smart card technology will replace the magnetic stripe credit/ debit cards. Smart card employs the secure technology which is used by many financial institutions in Europe. The trend of smart card usage has recently entered into Thailand due to the EMV standard. According to EMV, Thailand has to migrate from magnetic stripe card and readers to chip based card and readers. Therefore, the replacement of both card and terminals in Thailand is expected. Currently, the card issuers and acquiring banks in Thailand are now thinking of the work plan for such migration. Due to the migration, the opportunities lie to the world leading Point of Sales Terminal manufacturers and Elech·onic Data Capture (EDC) vendors in Thailand. Hence it is interesting to study the strategy employed by the world leading Point of Sales Terminal manufacturers in France, which is the country where the smart card was invented and houses many head offices of world players in the sma11 card industry. From the study, it is shown that strategic alliance is one of the important strategies for peneh·ation sh·ategy into foreign countries and also for technology h·ansfer. Also, part of their strategies can be adopted by Thai elech·onic transaction companies. This study provides the background of the smart card and the terminals used in the financial market, the current situation of the financial smart card industry in France and Thailand, environmental and competitive analysis of Thai financial smart card in the perspective of EDC vendors. Then, the recommendation is provided. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic funds transfers |
| Geographic subdivision | Thailand |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Smart cards |
| Geographic subdivision | Thailand |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johri, Lalit M., |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singha Chiamsiri, |
| Relator term | Examination committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Royal Thai Government (Partial Scholarship), |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-03-72 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B08158">http://203.159.5.9/ait-thesis/detail.php?q=B08158</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11908816 |
| b | mnait |
| c | u |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240705 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 040109 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | u |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120997472 |
| CREATED | CREATED : 2004-09-01 |
| RECORD Id | RECORD # : i12369214 |
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| Barcode | Barcode : 30050120303036 |
| CREATED | CREATED : 2016-05-26 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT RSPR no.SM-03-72 | 30050120997472 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-03-72 | 30050120666663 | 17/08/2026 | 3 | 17/08/2026 | 22-AIT Thesis (Replacement) | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-03-72 | 30050120303036 | 17/08/2026 | 1 | 17/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | AIT RSPR no.SM-03-72 | 30050120985634 | 17/08/2026 | 2 | 17/08/2026 | 20-AIT Publication |