AI SearchEvaluation of field consulting and management activities of a Thai small business enterprise -- a case study (Record no. 40975)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02903nam a2200397 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818112728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230698 th eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b10260377 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.IE-82-03 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chong, Chien Fatt |
| 245 10 - TITLE STATEMENT | |
| Title | Evaluation of field consulting and management activities of a Thai small business enterprise -- a case study |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1982 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. IE-82-03 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering School of Engineering and Technology |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Eng.) - Asian Institute of Technology, 1982 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | One of the objectives of this study was to evaluate the feasibility of field consulting by non-Thai graduates in the Division with local Thai small enterprises. It was found that a conscientious workmanship, a sound knowledge of the Thai culture, and a fair sprinkling of inspiration and perseverance combined with intuition and the ability to adapt are the necessary factors in successfully undertaking the field consultation assignment. The second objective was to evaluate the management activities of a milk distribution company owned by a local Thai in Bangkok. It was found that the attitude of "buying cheap and selling dear" and the prevalent opinion that successful entrepreneurs are also good administrators/managers were the causes of the workers' discontentment and decline in sales during the recent months in the company. The marketing management approach was used to analyze the company's strength and weaknesses. The final part provides the recommendations to meet the new objective of the company which is "maintaining profitability for the next three years" instead of continuation of high growth as before. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business consultants |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Oudheusden, Dirk L. Van, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fujiwara, Okitsugu, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tabucanon, Mario T., |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Lee Foundation, Singapore, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. IE-82-03 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21324">http://203.159.5.9/ait-thesis/detail.php?q=B21324</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10260377 |
| b | mnait |
| c | s |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240924 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 3 |
| Cataloger's initials, CIN (RLIN) | 951012 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | s |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120822381 |
| CREATED | CREATED : 2014-06-02 |
| RECORD Id | RECORD # : i12758486 |
| LPATRON | LPATRON : 0 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050160010657 |
| CREATED | CREATED : 2016-04-18 |
| RECORD Id | RECORD # : i12936650 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT Thesis no.IE-82-03 | 30050120822381 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no.IE-82-03 | 30050160010657 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives |