AI SearchFactors influencing farmers{u2019} decision to grow and consumers{u2019} decision to purchase exotic vegetables : (Record no. 42952)
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| fixed length control field | 04507nas a2200373 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818113318.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241002s20199999th a ms tm 000 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12436628 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.AB-19-08 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Raut, Nisha Natha |
| 245 10 - TITLE STATEMENT | |
| Title | Factors influencing farmers{u2019} decision to grow and consumers{u2019} decision to purchase exotic vegetables : |
| Remainder of title | a case study of Pune, in Maharashtra, India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 115 leaves : |
| Other physical details | ill. + |
| Accompanying material | 1online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. AB-19-08 |
| 500 ## - GENERAL NOTE | |
| General note | A Thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management in Agribusiness Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M. Am.) - Asian Institute of Technology, 2019 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Demand-driven exotic vegetables production is suitable for farmers to adopt the new farming pattern as they have assured market through contract with the consumers. Exotic vegetable market is growing at the rate of 15 to 20% per annum. The people in India are now developing new test buds to accept new food items. Preparation of these food items need many exotic vegetables like Lettuaca sativa, Asparagus officinalis, Zea mays, Brassica oleraceae, Solanum esculentum, Petroselinum crispum, Allinum porrum etc. The overall objective of the study the factors which influence farmers and consumers towards exotic vegetables. The study aims to assess perceptions of farmers{u2019} and consumers regarding exotic vegetables. And determine the factors influencing farmers{u2019} decision to grow and consumers{u2019} decision to purchase exotic vegetables. The study is focused on the Pune district of Maharashtra, India. Total number of respondents were 200 consumers and 163 farmers. For analysis Weighted Average Index (WAI) - use to assess the farmers and consumers perception towards exotic vegetables. Logit Regression Model - use to determine the factors influence farmers to grow and consumers decision to purchase exotic vegetables. The results showed that the major education level of farmers was primary school, secondary school and graduates. 52% of the total respondents reasoned that the trend of exotic vegetables had increased. Exotic vegetable growers were satisfied with the government support, fair price for produce, fixed income, assured market, high production, and high production in less investment. The logit model was fitted which shows that education, Farm investment, Government support, other financial support, and exchange knowledge with other farmers in different area were the factors influence farmers to grow exotic vegetables. Majority of consumers were students and business owners. Most of the consumers was graduates and post-graduates. The mass media plays a vital role to create awareness about exotic vegetables among the consumers. The attitude, Familiarity and differential cognition, has an encouraging effect on purchase intension and willingness to pay premium price for exotic vegetables. The consumer purchase high value product because to try something new and different from others. The logit model was fitted which shows that education, Source of awareness and ready to spend extra money on quality product were the factors influence consumers to purchase exotic vegetables. The study provides a better understanding of farmers and consumers attitude, and perceptions towards exotic vegetables. The study also provides guidelines and suggestions for retailers and markets who are dealing with the exotic vegetables and aim to expanding the exotic vegetables market. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cooking (Vegetables) |
| Geographic subdivision | India |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tropical vegetables |
| Geographic subdivision | India |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| Geographic subdivision | India |
| General subdivision | Attitudes |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Datta, Avishek, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kuwornu, John K. M., |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Loc, Thai Nguyen, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | AIT Fellowship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. AB-19-08 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21564">http://203.159.5.9/ait-thesis/detail.php?q=B21564</a> |
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| a | .b12436628 |
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| a | 241029 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 241029 |
| First date, FD (RLIN) | m |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 71-e-Theses |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2024-02-10 |
| RECORD Id | RECORD # : i13514982 |
| LPATRON | LPATRON : 0 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no.AB-19-08 | 18/08/2026 | 18/08/2026 | 71-e-Theses |