AI SearchAnalysis and assessment of the market for the mobile phone in Thailand (Record no. 4455)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121095s1993 th uu m rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b10079555 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-93-26 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shein, Nge Nge |
| 245 10 - TITLE STATEMENT | |
| Title | Analysis and assessment of the market for the mobile phone in Thailand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 30, [29] leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-93-26 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in the partial fulfillment of the requirement for degree of Master of Business Administration. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1993 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Market segmentation has been considered one of the most fundamental concepts of modern marketing. The understanding that buyers differ in their wants, purchasing power, geographical locations, buying attitudes and buying practices is the basis for this concept of market segmentation. Today, the mobile telephone has become an indispensable part of modern Thai society. The principal reasons for the unprecedented popularity of mobile telephones are the installation delays of general telephone lines, business competition and changing lifestyles. Presently, there are sixteen suppliers of mobile telephones operating in the Thailand market. They sell different brands and models which are based on almost identical technologies. This makes the competition in the market very severe. The objective of this study is to analyze different perceptions and preferences of the customers of mobile telephones with a view to identifying suitable bases for segmenting the market. Five demographic variables are tested in this research for their suitability for segmenting the Thailand's mobile telephone market. These are namely: inco.me; age; occupation; sex; and education level. The top three product attributes and the expected benefits for each of these groups have been identified. The significance of the differences have been tested using the 11T" test and 11ANOVA 11 tests. The results of the study has clearly shown that the Thailand's mobile telephone market is homogeneous for all practical purposes. Therefore, it may not be profitable to segment the market on demographic variables. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cellular radio |
| General subdivision | Thailand |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hertzberg, E, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swierczek, F.W., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | B, Atipol., |
| Relator term | Examination committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Government of Switzerland., |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-93-26 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B16120">http://203.159.5.9/ait-thesis/detail.php?q=B16120</a> |
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| Operator's initials, OID (RLIN) | 2 |
| Cataloger's initials, CIN (RLIN) | 951012 |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
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| Koha item type | 22-AIT Thesis (Replacement) |
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| Koha item type | 40-Archives |
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| Barcode | Barcode : 30050120909634 |
| CREATED | CREATED : 1995-10-13 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 10.00 | AIT RSPR no. SM-93-26 | 30050120909634 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | AIT RSPR no. SM-93-26 | 30050120597264 | 17/08/2026 | 3 | 17/08/2026 | 22-AIT Thesis (Replacement) | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no. SM-93-26 | 30050160105523 | 17/08/2026 | 17/08/2026 | 40-Archives |