AI SearchForecasting consumers' switching to disruptive technological innovations : (Record no. 46438)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03791nas a2200373 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818114241.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260121s20259999th u ms t 000 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12471513 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Diss. no.DBA-SOM-25-13 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kacha Chotchaisatit |
| 245 10 - TITLE STATEMENT | |
| Title | Forecasting consumers' switching to disruptive technological innovations : |
| Remainder of title | a bounded rationality and self-evaluation perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 149 leves : |
| Other physical details | ill.+ |
| Accompanying material | 1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Dissertation ; |
| Volume/sequential designation | no. DBA-SOM-25-13 |
| 500 ## - GENERAL NOTE | |
| General note | A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Asian Institute of Technology, 2025 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Consumers' switching to disruptive technological innovations is critical to firms' long term success. While existing theories and frameworks broadly explain innovation adoption, understanding the switching process specific to disruptive innovations remains underexplored. The literature indicates that the switching to disruptive technologies involves decision-making processes that differ significantly from those associated with continuous innovations.This study examines consumers{u2019} switching behavior through the lens of bounded rationality and self-evaluation. It integrates: (1) prospect theory, which posits that consumers assess relative gains and losses when considering product replacement; (2) two-system thinking, highlighting the interplay of rational (economic) and non-rational (emotional) decision processes; and (3) self-evaluation constructs i.e., self-image and self-efficacy, reflecting consumers{u2019} self-assessments in relation to the innovation. These perspectives are synthesized into a moderated mediation model, conceptualized as a comparative mind. A key contribution is the introduction of a second-order construct, Comparative Innovation Premium (CIP), representing the superior hedonic and economic value consumers perceive in a disruptive innovation.The smartwatch, as an Internet-of-Things (IoT) device, serves as the focal disruptive innovation in this study. Field survey data from 1,114 Thai consumers were analyzed using structural equation modeling (SEM) to test the proposed hypotheses. The results reveal that Comparative Innovation Premium (CIP) significantly and positively influences consumers{u2019} switching intentions. Additionally, self-evaluations play a substantial role in shaping consumers{u2019} switching intentions.The findings advance theoretical understanding by deepening our understanding of the psychological mechanisms and Comparative Innovation Premium (CIP) underlying consumer switching to disruptive innovations. This research equips both scholars and managers with a strategic framework to anticipate and influence consumer behavior in an era of rapid technological disruption. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Disruptive technologies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Technological innovations |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Badir, Yuosre F. M., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Junaid, Muhammad, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pal, Indrajit, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | AIT Scholarship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Dissertation ; |
| Volume/sequential designation | no. DBA-SOM-25-13 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B23301">http://203.159.5.9/ait-thesis/detail.php?q=B23301</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12471513 |
| b | mnarc |
| c | a |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 260121 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 260121 |
| First date, FD (RLIN) | m |
| -- | h |
| -- | a |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 67-Electronic Resource |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2026-01-21 |
| RECORD Id | RECORD # : i13567822 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Diss. no.DBA-SOM-25-13 | 18/08/2026 | 1 | 18/08/2026 | 67-Electronic Resource |