AI SearchAn analysis of consumer purchasing behavior for luxury goods on the social and e-commerce platform : (Record no. 4654)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03299nas a2200349 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817162320.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211001s2020 th uu m rtt 0| a1eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12373254 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-20-22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jiang, Shan |
| 245 13 - TITLE STATEMENT | |
| Title | An analysis of consumer purchasing behavior for luxury goods on the social and e-commerce platform : |
| Remainder of title | a case study of red |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 43 leaves : |
| Other physical details | ill. + |
| Accompanying material | 1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-20-22 |
| 500 ## - GENERAL NOTE | |
| General note | A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M. BA.) - Asian Institute of Technology, 2020 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Nowadays, China's rapidly changing Internet technology and the rapid popularization of e-commerce have driven the rise of domestic luxury online consumption. With its efficient resource integration and scale advantages, luxury e-commerce platforms are gradually becoming the mainstream trend of luxury online transactions. At present, sharing, interaction, and social networking have become essential elements of the Internet platform. More and more consumers tend to learn from the users on the Internet to share the product information they need and make shopping decisions. This article divides the sharing of community application users into four dimensions, and studies how they influence consumers' willingness to purchase through user-generated content (UGC), perceived usefulness and para-social interaction. It uses the RED platform as a case study. This research uses the quantitative analysis research method. About 250 questionnaires were obtained via online channel. Then, the data were analyzed and presented using descriptive analysis, reliability and factor analysis, and structural equation modeling (SEM) to draw relevant conclusions and recommendations. The findings suggest that UGC, perceived usefulness, and para-social interaction are significantly and positively related to consumer purchase intention. As a product of UGC in the new media environment, RED has the dual identities of the e-commerce platform and social platform. Studying the communication characteristics of RED can explore the influence of media in the Internet era on social interaction and the changes brought to the consumer environment. Provide new ideas for future Internet consumption and socializing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | China |
| Form subdivision | Case studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce |
| Geographic subdivision | China |
| Form subdivision | Case studies |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vimolwan Yukongdi, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zimmermann, Willi, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | China Scholarship Council (CSC), |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-20-22 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B14759">http://203.159.5.9/ait-thesis/detail.php?q=B14759</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12373254 |
| b | mnait |
| c | m |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240418 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 211001 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | m |
| -- | 3 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 67-Electronic Resource |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2021-09-23 |
| RECORD Id | RECORD # : i1335081x |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-20-22 | 17/08/2026 | 17/08/2026 | 67-Electronic Resource |