AI SearchAnalysis of consumers' intention and behavior towards organic food products in Chiang Mai Province, Thailand (Record no. 4656)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12325223 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.AB-17-05 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chanankan Khanthong |
| 245 10 - TITLE STATEMENT | |
| Title | Analysis of consumers' intention and behavior towards organic food products in Chiang Mai Province, Thailand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 95 p. : |
| Other physical details | ill.+ |
| Accompanying material | 1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. AB-17-05 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of AgriBusiness Management, School of Environment, Resources and Development |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M. Am.) - Asian Institute of Technology, 2017 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The purpose of this research was to investigate the purchasing behaviors of consumers, factors affecting their intentions towards buying the organic food products and to propose some relevant policy guidelines to enhance the consumption of organic food products in Thailand. The study was conducted by surveying the data to the consumers in Chiang Mai Province, Thailand. The sample comprised of 543 households who lived in Chiang Mai. The data collected from questionnaires were analyzed by descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics (Chi-square and Multiple regression). The main finding of the research was that there was a significant relationship between family monthly income level and purchasing behavior of consumers such as frequency of purchasing, the amount of spending money per time, factors of purchasing more often, and reasons for not purchasing. Moreover, the most important factors which effected to consumers{u2019} intention to purchase organic food products of low and middle income level groups were subjective norm while the important factor of a high income level group was perceived behavioral control. A provide comprehensive information about organic food products through extension workers and other various marketing channels as well as providing the platform for producers, entrepreneurs, and consumers of organic products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | Thailand |
| -- | Chiang Mai |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Natural foods |
| Geographic subdivision | Thailand |
| -- | Chiang Mai |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Natural foods |
| General subdivision | Purchasing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Anal, Anil Kumar, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kuwornu, John K.M., |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Loc, Thai Nguyen, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Royal Thai Government Fellowship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. AB-17-05 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21637">http://203.159.5.9/ait-thesis/detail.php?q=B21637</a> |
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| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 190814 |
| First date, FD (RLIN) | m |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 61-CD-ROM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 71-e-Theses |
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| CREATED | CREATED : 2019-08-14 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT Thesis no.AB-17-05 | 30050120956098 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT Thesis no.AB-17-05 | 30050120956064 | 17/08/2026 | 2 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT Thesis no.AB-17-05 | 17/08/2026 | 1 | 17/08/2026 | 61-CD-ROM | ||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT Thesis no.AB-17-05 | 17/08/2026 | 1 | 17/08/2026 | 71-e-Theses | ||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | 50.00 | AIT Thesis no.AB-17-05 | 30020220008273 | 17/08/2026 | 3 | 17/08/2026 | 20-AIT Publication |