AI SearchAn analysis of consumers' intention and perception towards functional foods and nutraceuticals in Bangkok Province, Thailand (Record no. 4657)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12325521 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.AB-17-07 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sarisa Sangratana |
| 245 13 - TITLE STATEMENT | |
| Title | An analysis of consumers' intention and perception towards functional foods and nutraceuticals in Bangkok Province, Thailand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 85 leaves : |
| Other physical details | ill., |
| Accompanying material | +1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. AB-17-07 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of AgriBusiness Management, School of Environment, Resources and Development |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M. Am.) - Asian Institute of Technology, 2017 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | There is an increasing concern towards lifestyle diseases including the food habits. Thus, there is increased demand of well balanced and nutritionally enhanced food. Functional foods and nutraceuticals play important role to satisfy this type of consumer demands. Five factors including health consciousness, knowledge, price, sources of information, and availability were chosen to investigate on better understandings of the factors that can influence consumers{u2019} willingness towards functional foods and nutraceuticals. The different age groups of three different categories, young (15-25 Years), middle-aged (26-45 years) and seniors (46-60 years) of consumers were categorized to understand the behavior and perception towards consumption of functional foods and nutraceuticals in Bangkok, Thailand. The level of understanding of functional food definition was found effected by variations in age. In contrast with nutraceuticals, age cannot affect the understanding of definition. Moreover, there are some differences in factors that influence willingness to use functional foods and nutraceuticals. Among young consumers, health consciousness is the stronger predictor than the others. On the other hand, price is the main factor that can influence consumers{u2019} willingness of people in middle-aged and older. Also, for nutraceutical, health consciousness still has an effect on the willingness of young consumers to use these types of products. However, there are differences in opinion in middle-aged and old consumers that knowledge and availability are the major factors that can predict the likelihood of consumer consumption of nutraceuticals. Some recommendations for the marketers and policy makers are also provided in this study. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Functional foods |
| Geographic subdivision | Thailand |
| -- | Bangkok |
| General subdivision | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| Geographic subdivision | Thailand |
| General subdivision | Attitudes |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Anal, Anil Kumar, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kuwornu, John K.M., |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Loc, Thai Nguyen, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Royal Thai Government Fellowship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. AB-17-07 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21639">http://203.159.5.9/ait-thesis/detail.php?q=B21639</a> |
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| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 190816 |
| First date, FD (RLIN) | m |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT Thesis no.AB-17-07 | 30050120956056 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT Thesis no.AB-17-07 | 30050120956023 | 17/08/2026 | 2 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT Thesis no.AB-17-07 | 17/08/2026 | 1 | 17/08/2026 | 61-CD-ROM | ||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT Thesis no.AB-17-07 | 17/08/2026 | 1 | 17/08/2026 | 71-e-Theses | ||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | 50.00 | AIT Thesis no.AB-17-07 | 30020220008240 | 17/08/2026 | 3 | 17/08/2026 | 20-AIT Publication |