AI SearchFormulation of marketing strategy for industrial products : (Record no. 46814)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818114343.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 021014s2002 th uu m rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11868363 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-02-18 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saisom Leemayuwattananon |
| 245 10 - TITLE STATEMENT | |
| Title | Formulation of marketing strategy for industrial products : |
| Remainder of title | a case study on Yontrakarn Metal Work Co., Ltd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 24-119 leaves |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-02-18 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research report (M.Sc.) - Asian Institute of Technology, 2002 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The contribution in which Thai Small and Medium Enterprises toward the country econoy are vast, extensive assistances from government agencies, authorities to help them promote their trade proven to partly accomplished the succession. It is time for SMEs start to observe, investigate, monitor themselve in order to strategically position their company through a careful study on every business related aspects. In an area relates to marketing, which is considered to play as one an important role in promoting business opportunities among the SMEs. This research has therefore been catTied out in order to assist this particular SME to identify its environment, potential market, analysis of that potential market as well as a set of marketing strategies which are recommended in order to achieve a preliminary studies. Although government agencies cliam to provide the extensive assistances and treatments to promote and encourage Thai SMEs, considering the access to these helpful actions among SMEs in the real world found to be relatively difficult. It is extremely difficult for company who has limited accesses, knowledges and most frequently issues relate to languages have obstruct the potential growths to all parties. In this research study, Vietnam are identified as the place for firm's potential growth by looking at the economic outlook of its country. A positive prospect toward fisheries industry provide an opportunity for this patiicular business to expand their business further for industrial marketing. The company target for industrial customer, segment who play differently from a consumer market. A careful understnading about the concept is needed, in order to learn through all aspect relate nature, behaviour, segments which each type of them is associated with. The set of recommendations are believed to provide the company potential opportunities to primarily direct firm ahead for the attempt to expand in potential market. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tocquer, Gerard A., |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bechter, Clemens, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology in Partial, |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-02-18 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B07477">http://203.159.5.9/ait-thesis/detail.php?q=B07477</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11868363 |
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| a | 240426 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 021014 |
| First date, FD (RLIN) | m |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120998405 |
| CREATED | CREATED : 2002-10-14 |
| RECORD Id | RECORD # : i1230234x |
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| CREATED | CREATED : 2002-10-14 |
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| CREATED | CREATED : 2012-02-11 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-02-18 | 30050120998405 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-02-18 | 30050120988133 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-02-18 | 30050120607410 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) |